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Online-Medienmanagement in Film und Fernsehen

Title: Online-Medienmanagement in Film und Fernsehen

Anthology , 2012 , 186 Pages

Autor:in: Prof. Dr. Constanze Sigler (Author), Constanze Sigler (Series editor)

Communications - Media Economics, Media Management
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Summary Excerpt Details

Die vorliegende Schriftenreihe befasst sich mit diesen Herausforderungen, die das Internet für klassische Medienunternehmen stellt. Hotspot hat dabei das Ziel, aktuelle Entwicklungen aus dem Bereich Online-Medienmanagement aufzuzeigen und dabei eine interdisziplinäre Brücke zwischen Betriebswirtschaftslehre und Medienwirtschaft zu schlagen.
Die Erstausgabe beschäftigt sich mit den Herausforderungen des Internets für Fernsehen und Kino. Insgesamt umfasst sie vier Beiträge, davon drei in deutscher und einen in englischer Sprache.

Excerpt


Inhalt

1 Vorwort

2 Aufbau der Arbeit

3 Hintergrund des Themas

4 Der Filmmarkt der letzten Jahre
4.1 Entwicklungen der Filmbranche
4.2 Marktteilnehmer der Filmbranche
4.3 Piraterie

5 Aktuelle Marktsituationen
5.1 Dienste der Filmbranche
5.1.1 UltraViolet
5.1.2 LoveFilm
5.1.3 Maxdome
5.1.4 Netflix
5.1.5 EpixHD
5.1.6 Letterboxd
5.1.7 Erkenntnisse aus der Filmbranchen-Analyse
5.2 Die Musikbranche
5.2.1 Dienste der Musikbranche
5.2.2 Finanzierung der Modelle
5.2.3 Erkenntnisse aus der Musikbranchen-Analyse
5.3 Die Gamingbranche
5.3.1 Dienste der Gamingbranche
5.3.2 Nutzerintegration in der Gamingbranche
5.3.3 Finanzierung der Modelle
5.3.4 Vor- und Nachteile der digitalen Spiele-Distribution
5.3.5 Erkenntnisse aus der Gamingbranchen-Analyse
5.4 Expertenmeinung zur digitalen Filmdistribution
5.4.1 Das Interview
5.4.2 Evaluation des Interviews

6 Konzepte & Ideen für zukünftige Geschäftsmodelle
6.1 „FilmSquare“ - Die werbebasierte Filmplattform
6.2 „Universalkarte“ - Film statt Medium
6.3 „Crowdfunding“ - Finanzierung durch Fans
6.4 „Weekly Deals“ - Verkaufssteigerung durch Rabattaktionen
6.5 „Fast Social Sharing“ - Filme gemeinsam erleben
6.6 „Mobile Cinema Experience” - Spontankäufe & Bonusmaterial

7 Konzepte für die Nutzerintegration
7.1 Die Wertschöpfungskette
7.2 FilmSquare - Die werbebasierte Filmplattform & Fast Social Sharing
7.3 Universalkarte
7.4 Crowdfunding
7.5 Weekly Deals
7.6 Mobile Cinema Experience

8 Kritische Betrachtung der Ideen

9 Zusammenfassung und Fazit

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Details

Title
Online-Medienmanagement in Film und Fernsehen
College
Stuttgart Media University
Authors
Prof. Dr. Constanze Sigler (Author), Constanze Sigler (Series editor)
Publication Year
2012
Pages
186
Catalog Number
V205892
ISBN (eBook)
9783656327653
ISBN (Book)
9783656328162
Language
German
Tags
online-medienmanagement film fernsehen
Product Safety
GRIN Publishing GmbH
Quote paper
Prof. Dr. Constanze Sigler (Author), Constanze Sigler (Series editor), 2012, Online-Medienmanagement in Film und Fernsehen, Munich, GRIN Verlag, https://www.grin.com/document/205892
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Excerpt from  186  pages
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