Résumé ou Introduction
Abstract: This paper provides an overview of the contemporary debate on the concepts and definitions of Corporate Social Responsibility (CSR) with a special focus on small and medium-sized enterprises (SMEs). Conclusions are based on historical perspectives as well as surveys showing why there are still huge divergences whether to implement a proper concept of CSR in SMEs or not. In contrast to multi-national companies (MNCs), which not uncommonly abuse this vogue word, many SMEs struggle to establish an appropriate CSR strategy. This paper will provide an overview of the merits and drawbacks of this highly controversial and elastic term CSR and suggest solution approaches for SMEs in order to stay competitive.
- Citation du texte
- Mario Schuler (Auteur), 2012, Corporate Social Responsibility in SMEs, Munich, GRIN Verlag, https://www.grin.com/document/206267
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