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Services Management: Conceptualizing and Measuring Customer Perceived Service Quality

Name: Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
Price: 18.95 EUR
Availability: InStock
Author: Tim Ebner
ISBN: 978-3-656-37236-3

Seminararbeit, 2011

28 Seiten, Note: 2,3

Tim Ebner (Autor:in)

Leseprobe

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1 Introduction

2 Conceptualization and Measurement of Service Quality
2.1 Definition of Service Quality
2.2 Importance of Generality in Marketing Research

3 Current Concepts and Measurements of Perceived Service Quality
3.1 SERVQUAL
3.2 SERVPERF
3.3 Distribution Channel Approaches

4 Deriving a General Concept of Customer Perceived Service Quality

5 Conclusion

Appendix

References

Ende der Leseprobe aus 28 Seiten

Details

Titel: Services Management: Conceptualizing and Measuring Customer Perceived Service Quality
Hochschule: Universität Münster (Junior Professorship for Marketing)
Note: 2,3
Autor: Tim Ebner (Autor:in)
Jahr: 2011
Seiten: 28
Katalognummer: V209412
ISBN (eBook): 9783656371489
ISBN (Buch): 9783656372363
Dateigröße: 1600 KB
Sprache: Englisch
Schlagworte: services, management, conceptualizing, measuring, customer, perceived, service, quality

Arbeit zitieren: Tim Ebner (Autor:in), 2011, Services Management: Conceptualizing and Measuring Customer Perceived Service Quality, München, GRIN Verlag, https://www.grin.com/document/209412

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