New Service Development: A Case Study for the Swedish Supermarket Chain ICA


Term Paper, 2012

15 Pages, Grade: 2,3


Excerpt


Table of Content

(I) List of Figures and Tables

1. Introduction
1.1 Background and Purpose
1.2 Aim
1.3 Methodology

2. Authors Process Steps

3. Description of the Concept Finding for ICA
3.1 Service Maintenance
3.2 Improve Service Performance
3.3 Service Innovation
3.4 Description of the Innovations used for a New ICA Concept
3.4.1 Improvement of the Package
3.4.2 Customer Roles and Interaction

4. Strategy Description for ICA
4.1 The Product Journey
4.2 Customer Involvement
4.3 Summarization of the Strategy

5. Conclusion

(II) References

Excerpt out of 15 pages

Details

Title
New Service Development: A Case Study for the Swedish Supermarket Chain ICA
College
Karlstad University
Course
New Service Development
Grade
2,3
Author
Year
2012
Pages
15
Catalog Number
V210446
ISBN (eBook)
9783656383222
ISBN (Book)
9783656383734
File size
640 KB
Language
English
Keywords
service innovation, ICA, customer satisfaction, service performance, customer involvement, service maintenance, package improvement, customer interaction, quality lifecycle, service development
Quote paper
Doreen Kupke (Author), 2012, New Service Development: A Case Study for the Swedish Supermarket Chain ICA , Munich, GRIN Verlag, https://www.grin.com/document/210446

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