Excerpt
Table of Content
(I) List of Figures and Tables
1. Introduction
1.1 Background and Purpose
1.2 Aim
1.3 Methodology
2. Authors Process Steps
3. Description of the Concept Finding for ICA
3.1 Service Maintenance
3.2 Improve Service Performance
3.3 Service Innovation
3.4 Description of the Innovations used for a New ICA Concept
3.4.1 Improvement of the Package
3.4.2 Customer Roles and Interaction
4. Strategy Description for ICA
4.1 The Product Journey
4.2 Customer Involvement
4.3 Summarization of the Strategy
5. Conclusion
(II) References
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- Doreen Kupke (Author), 2012, New Service Development: A Case Study for the Swedish Supermarket Chain ICA , Munich, GRIN Verlag, https://www.grin.com/document/210446
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