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The meaning of arts for brands

Name: The meaning of arts for brands
Price: 18.95 EUR
Availability: InStock
Author: B.A. Katharina Maute
ISBN: 978-3-656-38469-4

The example of the Austrian chocolatier Zotter

Term Paper, 2012

26 Pages, Grade: 1

B.A. Katharina Maute (Author)

Excerpt

Inhalt

1. INTRODUCTION

2. WHAT IS ART?
2.1. zotter products are art because they are created by artists
2.2. zotter products are art because they are said to be art
2.3. zotter products are art because they are treated like art
2.4. zotter products are art because they look like art
2.5. Interim finding

3. THE IMPORTANCE OF ART FOR ZOTTER
3.1. Art awards its own characteristic
3.1.1 Art & innovation
3.1.2 Art & prestige
3.1.3 Interim finding
3.2. Art to communicate general meaning and sense
3.2.1. Art to reflect
3.2.1.1. Art & semiotics
3.2.1.1.1. Environment & organic production
3.2.1.1.2. Human treatment & fair trade production
3.2.2. Interim finding
3.2.3. Art & constructivism
3.2.4. Art to connect contradictions
3.2.5. Art as synaesthetic experience
3.2.6. Interim finding

4. Art to create a brand image

5. Art to create a brand

6. CONCLUSION

Reference List

List of figures

Excerpt out of 26 pages

Details

Title: The meaning of arts for brands
Subtitle: The example of the Austrian chocolatier Zotter
College: University of Southern Denmark (Marketing & Management)
Grade: 1
Author: B.A. Katharina Maute (Author)
Year: 2012
Pages: 26
Catalog Number: V210600
ISBN (eBook): 9783656381532
ISBN (Book): 9783656384694
File size: 2274 KB
Language: English
Keywords: Advanced Brand Management, Marketing, Zotter, Zotter Schokolade, Brand and Art, Art, Arts, Semiotics, Meaning of arts for brands, Organic, fair trade, constructivism, synaesthetic, synaesthesia, Bernardini, Andreas Gratze, Josef Zotter, Harvard Club of Austria, Annamma Joy, John Sherry, Speaking of art as embodied imagination, embodied imagination, Kleider der Natur, Hans Silvester, Zotter Schokoladenmanufaktur, Schoko-Laden-Theater, essbarer Tiergarten, Kunst, Labooko, Mitzi Blue, handgeschöpft, moul-made, zotter chocolate, Der Schokoladentester, Die besten Schokoladen und Pralinen der Welt