Résumé ou Introduction
This paper will analyse the reason behind the decision for low cost leadership as corporate strategy. Furthermore the implementation of the strategy into their value chain is going to be described and finally it is going to be evaluated if the strategy was successful.
- Citation du texte
- Johannes Walder (Auteur), 2012, A strategic analysis of Ryanair, Munich, GRIN Verlag, https://www.grin.com/document/212378
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