Chinefarge’ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.
Inhaltsverzeichnis (Table of Contents)
- The Business Case
- Culture Profiles (Societal and Organisational) of Joint Venture Partners
- CHINEFARGE: A SINO - WESTERN JOINT VENTURE. A CASE STUDY REPORT
- Literature
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study investigates the complexities of establishing and managing a joint venture between Chinese and Western partners, CHINEFARGE. It aims to provide insights into the challenges and opportunities associated with intercultural business collaboration.
- Cultural differences in business practices and decision-making.
- The impact of cultural factors on communication and negotiation.
- Strategies for effective intercultural management in joint ventures.
- The role of cultural awareness in achieving successful business outcomes.
Zusammenfassung der Kapitel (Chapter Summaries)
- The Business Case: This chapter sets the stage for the case study by outlining the business rationale for the CHINEFARGE joint venture and providing a brief overview of the companies involved.
- Culture Profiles (Societal and Organisational) of Joint Venture Partners: This chapter delves into the cultural context of the Chinese and Western partners, examining their societal and organizational values, beliefs, and norms that are relevant to business operations.
- CHINEFARGE: A SINO - WESTERN JOINT VENTURE. A CASE STUDY REPORT: This chapter presents the core of the case study, examining the challenges and successes of the CHINEFARGE joint venture in detail, highlighting key intercultural issues and management strategies.
Schlüsselwörter (Keywords)
Key themes and concepts explored in this case study include intercultural management, joint ventures, Sino-Western collaboration, cultural differences, communication, negotiation, business practices, cultural awareness, and organizational culture.
- Citation du texte
- D.E.A./UNIV. PARIS I Gebhard Deißler (Auteur), 2013, A Paris-Beijing International Strategic Alliance, Munich, GRIN Verlag, https://www.grin.com/document/212910
