In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc.
To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce.
More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.
Table of Contents
1. Introduction
1.1 Aim and Objectives of the Study
1.2 Description of the China Media Express Holdings Inc
1.3 The Term B2C in Relation to Small Business Enterprises such as the China Media Express Holdings Inc
1.4 Statement of the Problem: Requirements of the China Media Express Holdings Inc
1.5 Significance of the Study
1.6 Conclusion
2. Literature Review
2.1 Introduction
2.2 Definition of B2C Mobile/Electronic Commerce
2.3 Theoretical Literature Review
2.3.1 Consumer Trust Theoretical Framework for B2C Mobile Commerce
2.3.2 Interactivity Theoretical Framework for B2C Mobile Commerce
2.3.3 Risk Based Theoretical Framework Assessing B2C Mobile Commerce
2.4 Empirical Literature Review
2.4.1 Customer Trust in the China Media Express Holdings Inc
2.4.2 Mobile Interactivity in the China Media Express Holdings Inc
2.4.3 Risks involved in B2C Mobile Commerce in the China Media Express Holdings Inc
3. Research Methodology
3.1 Introduction
3.2 Research Design
3.3 Data Collection
3.4 Instrumentation
3.5 Instrumentation Pilot Tests
3.6 Validity and reliability of the Data Collected
3.7 Assumptions
3.8 Partial Least Square and the 1960 Chows Test
3.9 Designed Method of Data Analysis and Processing
3.10 Population and Sampling Techniques
3.11 Significance of the Research Methodology and Questionnaires
3.12 Limitations and Strengths of the Study
3.13 Conclusion
4. Data Analysis
4.1 Introduction
4.2 Mobile Web Banners and Mobile Advertising Campaigns: The Developed Model for Leveraging B2C Business Value through Mobile/Electronic Commerce in the China Media Express Holdings Inc
4.3 Assessment of the effectiveness of the Mobile Web Banners and Mobile Advertising Campaigns in Leveraging B2C Business Value in the China Media Express Holdings
4.4 The Results/Findings
4.5 Discussion of Findings/Results
4.6 Partial Least Square (PLS) Analysis
4.7 Testing the Measurement of the research Design
4.8 Recommendations
4.9 Conclusion
Research Objective and Scope
This dissertation investigates how China Media Express Holdings Inc. can leverage Business-to-Customer (B2C) value through the implementation of advanced mobile and electronic commerce strategies. The research explores the role of consumer trust, interactivity, and perceived risks in mobile transactions, ultimately aiming to develop a workable model to enhance the company's competitive advantage in a market increasingly dominated by mobile devices.
- Analysis of consumer trust and interactivity in mobile commerce environments.
- Evaluation of existing technological infrastructure and digital advertising strategies within China Media Express Holdings Inc.
- Development of a model for leveraging B2C business value through mobile web banners and location-based advertising.
- Empirical assessment of mobile consumer behavior and satisfaction using Partial Least Square (PLS) analysis.
Excerpt from the Book
Risks involved in B2C Mobile Commerce in the China Media Express Holdings Inc
Mobile devices, like computers are vulnerable to hacking and unauthorized access. Vulnerabilities are weaknesses prevalent in a mobile device that gives an attacker the allowance to reduce the assurance of the information in a system. Vulnerabilities could be as a result of flaws in a system that gives attackers accessibility to the mobile device therefore exploiting the information stored in the device. There are various causes of vulnerabilities. These are;
Complexity of the Systems; Complex mobile device systems that are unreasonably large/small increase the probability of attackers exploiting the information in the device.
Familiarity; The use of familiar and common software’s and systems enables easy access of the information in the mobile device by the attackers.
Easy Connectivity; Connectivity’s that are easily accessible increases the rate of vulnerability of the information stored in the operating systems.
Flaws in Password management; Mobile devices with weak passwords are vulnerable to access by attackers.
Browsing Internet Websites; There are websites that have Adware’s and Spywares that could be harmful to the mobile devices. After a visit to these harmful websites, the operating system of the device is weakened and infected and therefore, data can be shared between third parties.
Chapter Summaries
1. Introduction: Provides an overview of the challenges facing mobile commerce, specifically consumer trust and interactivity, and introduces the focus on China Media Express Holdings Inc.
2. Literature Review: Examines theoretical frameworks regarding consumer trust, interactivity, and risks, while providing an empirical overview of the company's current digital landscape.
3. Research Methodology: Details the quantitative and qualitative data collection methods, including the use of questionnaires among customers to assess mobile commerce satisfaction.
4. Data Analysis: Presents the developed model for location-based mobile advertising and analyzes the findings to validate the effectiveness of the proposed B2C business strategies.
Keywords
Mobile Commerce, B2C, Consumer Trust, China Media Express Holdings, Electronic Commerce, Interactivity, Mobile Advertising, Ubiquitous Connectivity, Risk Management, Digital Transformation, Consumer Behavior, Partial Least Square, Information Privacy, Marketing Strategy, Mobile Web Banners.
Frequently Asked Questions
What is the core focus of this research?
The research focuses on helping China Media Express Holdings Inc. transition from traditional bus/TV advertising to a more robust B2C mobile commerce model to improve business value.
What are the primary themes discussed?
The study centers on consumer trust, interactivity, mobile device security, and the adoption of modern mobile advertising campaigns.
What is the primary goal of the dissertation?
The main goal is to develop a workable framework for leveraging B2C value through mobile and electronic commerce for China Media Express Holdings Inc.
Which research methodology was employed?
The researcher used a combination of quantitative and qualitative methods, utilizing questionnaires and statistical tools such as Partial Least Square (PLS) and Chows test for data analysis.
What is covered in the main section of the document?
The main sections include a literature review of digital commerce theories, a detailed research design, and a comprehensive analysis of survey findings regarding consumer behavior.
Which keywords best characterize this work?
Key terms include Mobile Commerce, Consumer Trust, B2C, China Media Express Holdings, and Mobile Interactivity.
How does consumer trust affect the company's current operations?
The study notes that consumer trust is a significant bottleneck, exacerbated by allegations against the company regarding misleading financial statements and perceived lack of transparency.
What specific security threats are highlighted?
The document identifies risks such as system complexity, weak password management, malware on mobile websites, and the general vulnerability of information during mobile transactions.
What do the findings suggest regarding mobile advertising?
The research confirms that personalized, location-based mobile web banners can significantly improve consumer purchasing intent and overall business engagement.
- Quote paper
- Dr Richardson Steve (Author), 2012, Mobile Commerce. How to leverage B2C business value through electronic/mobile commerce for China media express holdings, Munich, GRIN Verlag, https://www.grin.com/document/214305
