In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc.
To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce.
More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Literature Review
- Research Methodology
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation aims to explore the potential for leveraging B2C business value through mobile/electronic commerce for China Media Express Holdings Inc. It aims to provide a comprehensive understanding of the current landscape of mobile commerce and its relevance to the company's business operations.
- The features and benefits of mobile commerce for B2C businesses
- The current state of mobile commerce adoption in China
- The challenges and opportunities associated with implementing mobile commerce strategies for China Media Express Holdings Inc.
- Potential mobile commerce solutions tailored to the company's specific needs
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction
This chapter provides an overview of China Media Express Holdings Inc. and its existing business operations. It also defines key terms, including mobile commerce and B2C, and sets the stage for the subsequent analysis.
Literature Review
This chapter explores the existing literature on mobile commerce, B2C business models, and relevant case studies. It provides a theoretical foundation for the dissertation and identifies key trends and insights.
Research Methodology
This chapter outlines the research approach and methods used in the dissertation. It describes the data collection and analysis techniques employed to investigate the research questions.
Schlüsselwörter (Keywords)
Mobile Commerce, B2C, China Media Express Holdings Inc., E-commerce, Mobile Marketing, Digital Strategy, Customer Engagement, Business Value, Wireless Networks, Mobile Applications, User Experience.
- Citar trabajo
- Dr Richardson Steve (Autor), 2012, Mobile Commerce. How to leverage B2C business value through electronic/mobile commerce for China media express holdings, Múnich, GRIN Verlag, https://www.grin.com/document/214305
