Information Systems Strategy. The Case of Inked Apparel

Research Paper (undergraduate) , 2013 , 22 Pages , Grade: B

Business economics - Offline Marketing and Online Marketing

This term paper presents an information systems strategy using the fictitious example of Inked Apparel.

Inked Apparel is a custom clothing manufacturer and retailer; it is primarily situated in two sectors of trading, which is providing a service to its customer by creating a t-shirt of their desire and eventually retailing the produced clothing online as well as at local market stalls.

Inked Apparel is a small business that will create custom T-shirts, Polo’s and Hoodies with the choice of customer’s preference of images, which can be then created by Ink’s design team. These designs can be printed on the back or front as well as both sides of the clothing. Customers request through a form which is available on Ink’s website and can be printed in paper form. Once the apparel has been created the company sells it to the customer at an agreed price set beforehand. In addition, a market stall is used to help sell generalised merchandise created by the artists for tourists and citizens such as ‘I heart London’ shirts.

Table of Contents

• Organisation
  • Introduction to organisation
  • Business Model Canvas
  • Competitors
  • Mission Statement
  • Goals
  • Business Strategy
• Task 2
  • Emerging Technology
  • Suitability
  • Cloud Computing
  • Suitability
• Task 3
  • Porters five forces
  • Critical Success Factor
  • Business Process of Inked Apparel
  • Organisation structure
  • Resources
  • Evaluation of Proposals

Objectives and Key Themes

This paper outlines the information systems strategy of Inked Apparel, a custom clothing manufacturer and retailer. It analyzes the company's current business model, identifies key competitors, and details the objectives and goals of the company. The paper further explores the suitability of emerging technologies like social messaging apps and cloud computing for Inked Apparel, considering both their potential benefits and risks.

• The suitability of emerging technologies like social messaging apps and cloud computing
• The importance of a strong information systems strategy for small businesses
• The benefits of using enterprise systems to improve efficiency and communication
• The challenges of integrating a CRM system into a small business
• The importance of agility and flexibility in a dynamic market

Chapter Summaries

The first section of the paper introduces Inked Apparel and its business model. It also discusses the company's key competitors and analyzes their strengths and weaknesses. The second section focuses on emerging technologies, specifically social messaging apps and cloud computing. The paper examines the potential of these technologies for Inked Apparel and the challenges they might present. The third and final section provides a comprehensive analysis of Inked Apparel's business processes and organizational structure. It identifies key areas for improvement, including the need for a more integrated and efficient system for managing customer relationships.

Keywords

The key focus of the paper is on information systems strategy, emerging technologies, business model analysis, and competitive advantage. The paper explores themes like cloud computing, CRM systems, social messaging apps, and the challenges of integrating new technologies into a small business environment.

• College: The University of Liverpool
• Grade: B
• Author: Dr Richardson Steve (Author)
• Publication Year: 2013
• Pages: 22
• Catalog Number: V215695
• ISBN (eBook): 9783656443070
• ISBN (Book): 9783668104372
• Language: English
• Tags: information, systems, strategy, inked, apparel