Wrapper und somit auch fondgebundene Lebensversicherungen werden vor dem Hintergrund der kürzlich beschlossenen Abgeltungssteuer wieder deutlich Aufwind erfahren. Stichworte hier sind: Bank Assurance zur Asset Protection bestehender Vermögensverwaltungsmandate in Bankportfolien.
Der Autor geht in seinem Werk auf die besondere Ausgestaltung bezogen auf das Leben der versicherten Person u.U. bis zu lebenslangen ("whole of life") fondsgebundener ("unit linked") Lebensversicherungen nach irischem Recht ein. Hierbei geht es ihm insbesondere auch auf die seit Anfang 2004 geltende neue Besteuerung kapitalbildener und somit auch fondsgebundener Lebensversicherungen.
Beleuchtet werden existierende wesentliche Anbieter ähnlicher Finanzobjekte genauso wie Vermarkungsformen. Im Abschnitt zu Financials werden mögliche Preismodelle betrachtet. Neben operativen Basisprozessen wird schwerpunktmäßig die Veränderung von Front-to-Back-Prozessen und im Abschnitt Human Resources die Ausbildung und Auswahl geeigneter Mitarbeiter mit dem Ziel der Qualitätssteigerung abgehandelt. Umrahmt werden diese Themen von der kritischen Diskussion der Notwendigkeit eines eigenen Systems zur Angeboterstellung und der schnellen und präzisen Datenübergabe zwischen den beteiligten Partnern, vertreibenden Banken, in deren Bestand die Assets verbleiben, und der irischen Versicherung.
Inhaltsverzeichnis (Table of Contents)
- Executive summary.
- Aims and objectives
- Background information.
- Far environment (STEEP analysis).
- Competition.....
- Industry competition .......
- Threat of potential entrants.
- Threat of substitutes...\nBargaining power of buyers.
- Bargaining power of suppliers......
- Service quality
- Research/methodology.
- Literature review..
- Market potential....
- German market for unit-linked policies
- Client base.
- Customer segmentation and customer needs..
- Tax efficiency
- Inheritances
- Transparency..
- 'Swissness' and Open Architecture...
- Product literature and training material..
- Processes
- Process model overview
- Issues capturing the data
- Unclear process definitions.
- Helpline.......
- Data collection
- Regulatory and taxation restrictions
- Data analysis.........
- Product content
- Attractiveness of investment content
- Fee structure........
- Pre- and after-sales processes
- Summary of results.
- Conclusion/recommended next steps
- Key stakeholder groups/nature of performance.
- Recommendations: Marketing..
- Customer segmentation .......
- Segment 1: Core affluent with volume < 5m Euro
- Segment 2: HNWI with volume > 5m Euro < 20m Euro
- Segment 3: UHNWI with volume > 20m Euro < 100m Euro.
- Segment 4: Ultra High Net Worth with volume >100m Euro
- Differentiating capabilities ......
- New sales arguments......
- PM High Yield.........
- Creative swiping of order-winning criteria.
- New fee structure ..
- Trust and loyalty
- Communication…........
- Recommendations: Operations.
- 'Flexible Specialisation'/special cases process
- Kaizen ........
- Increase knowledge of help-line
- Close the communication gap
- Automated pooling of sub-policies..
- Market risks during cooling off period...
- New access rights for Front Support.......
- Key learning points/critical reflection.....
- Acknowledgements
- References
- Appendices
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This project report explores the potential of Irish unit-linked life insurance as a tool for German investors to protect their assets from income taxation. It delves into the market potential, client needs, and tax efficiency of this product, as well as the operational and marketing challenges associated with its implementation.
- Analyzing the German market for unit-linked policies and identifying potential client segments.
- Examining the tax efficiency of Irish unit-linked life insurance in relation to German income taxation.
- Assessing the challenges and opportunities of marketing and distributing this product in the German market.
- Developing recommendations for optimizing the product and its associated processes to enhance its attractiveness to German investors.
- Analyzing the key stakeholder groups involved and understanding the nature of their performance expectations.
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins with an executive summary outlining the project's objectives and key findings. It then delves into the background information, examining the competitive landscape and the relevant regulatory and taxation frameworks. Chapter 4 focuses on the research methodology, including a literature review and an analysis of the German market for unit-linked policies. This chapter also explores customer segmentation, tax efficiency, and the product's transparency. Chapter 5 examines the operational and marketing recommendations, including customer segmentation, new sales arguments, and process optimization strategies. The report concludes with key learning points and acknowledgements.
Schlüsselwörter (Keywords)
This report focuses on Irish unit-linked life insurance, German income taxation, market potential, customer segmentation, tax efficiency, marketing and distribution, operational optimization, and key stakeholder groups.
- Quote paper
- Joachim Böttcher (Author), 2004, Irish unit linked life insurance for use as a tool to protect assets from German income taxation, Munich, GRIN Verlag, https://www.grin.com/document/22956
