The Business Case of Social Business

A Stakeholder Approach to Social Business


Bachelor Thesis, 2010

54 Pages, Grade: 1,5


Excerpt


Table of Contents

List of Abbreviations

List of Figures and Tables

1 Introduction
1.1 Problem Definition and Objectives
1.2 Course of Investigation

2 Stakeholder Theory
2.1 Stakeholders
2.2 Including Stakeholders in Strategic Decisions

3 Inducement-Contribution Theory
3.1 Definitions
3.2 Applying the Inducement-Contribution Theory

4 A Stakeholder Approach towards Social Business
4.1 The Concept of Social Business
4.1.1 Why Social Business?
4.1.2 The Principle of Social Business
4.1.3 Social Business versus Corporate Social Responsibility
4.1.4 Social Business versus Social Entrepreneurship
4.2 Stakeholders’ Inducements for engaging in a Social Business and their Contributions
4.2.1 Stakeholder Theory and Social Business
4.2.2 Managers
4.2.3 Investors
4.2.4 Customers
4.2.5 Shareholders
4.2.6 Competitors
4.2.7 Employees
4.2.8 Non-Governmental Organizations

5 Methodology

6 The Business Case of Grameen Danone Food Limited
6.1 Partners of the Joint Venture
6.1.1 The Danone Group
6.1.2 The Grameen Familiy
6.2 Grameen Danone Food Limited as the First Real Social Business
6.2.1 Evolvement of the Business Idea
6.2.2 Objectives of Grameen Danone Food Limited
6.2.3 Financing of the Company
6.2.4 Support by the Global Alliance for Improved Nutrition

7 Conclusion
7.1 Summary
7.2 Impact and Limitations

References

Appendix

Excerpt out of 54 pages

Details

Title
The Business Case of Social Business
Subtitle
A Stakeholder Approach to Social Business
College
EBS European Business School gGmbH
Grade
1,5
Author
Year
2010
Pages
54
Catalog Number
V229960
ISBN (eBook)
9783656484288
ISBN (Book)
9783656484417
File size
948 KB
Language
English
Keywords
business, case, social, stakeholder, approach
Quote paper
Lena Schumacher (Author), 2010, The Business Case of Social Business, Munich, GRIN Verlag, https://www.grin.com/document/229960

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