Extrait
Table of contents
1 Introduction
2 Environmental analysis
2.1 PESTLE analysis
2.2 Near environment analysis
2.3 Industry analysis – Porter’s Five Forces
3 Strategic analysis
3.1 SWOT analysis for Diehl Controls
3.2 Gap analysis
4 Development of a marketing plan
4.1 Target market selection
4.2 SAVE – Marketing mix
5 Conclusion
References
Fin de l'extrait de 20 pages
- Citation du texte
- Dipl.-Wirtsch.-Ing. Christian Biewald (Auteur), 2013, Development of a marketing plan for the South African solar energy market, Munich, GRIN Verlag, https://www.grin.com/document/231358
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