The Utilisation of Summative Event Evaluation by Organisers

CONTENTS

ABSTRACT

LIST OF TABLES

LIST OF FIGURES

LIST OF APPENDICES

CHAPTER ONE: Introduction
1.1 Background
1.2 Aims
1.3 Objectives
1.4 Significance and Value
1.5 Structure of the Dissertation

CHAPTER TWO: Literature Review
2.1 Introduction
2.2 Night-time economy
2.2.1 The concept of night-time economy
2.2.2 Economic value of the night-time economy
2.2.3 Market segmentation
2.2.4 Student Nights
2.2.5 Leeds’ student nights market
2.3 Evaluation
2.3.1 Evaluation: Background
2.3.1 Types of Evaluation
2.3.2 Models of Evaluation
2.3.3 Post-event evaluation
2.3.3.1 Importance of Post-Event Evaluation
2.3.3.2 Conducting Post-Event Evaluation
2.4 Summary

CHAPTER THREE: Methodological process and methods
3.1 Introduction
3.2 Research Process
3.3 Understand Research Philosophy and Approach
3.3.1 Research Philosophy
3.3.2 Research Questions
3.3.3 Research Approach
3.3.4 Role of the Researcher
3.4 Formulate Research Design
3.5 Negotiate Access and Address Ethical Issues
3.5.1 Access
3.5.2 Ethics
3.6 Plan and Execute Data Collection
3.6.1 Sampling Methods
3.6.2 Participants
3.6.3. Data Collection
3.6.3.1 Internet Content Analysis
3.6.3.2 Questionnaire
3.6.3.3 Interviews
3.6.3.4 Justification
3.7 Limitations
3.8 Summary

CHAPTER FOUR: Analysis and Discussion
4.1 Introduction
4.2 Internet Content Analysis
4.2.1 Results
4.2.2 Discussion
4.3 Questionnaire
4.3.1 Structure
4.3.2 Results
4.3.3 Discussion
4.4 Answers to the Research Questions
4.4.1 RQ1: Student Nights’ Market
4.4.2 RQ2: Measuring Success
4.4.3 RQ3: Goal-attainment Method
4.5 Summary

CHAPTER FIVE: Conclusion and Recommendation
5.1 Introduction
5.2 Recommendation
5.2.1 Event Organisers
5.2.2 Improvements and Future Research
5.3 Conclusion

6. References

7. Appendices