Change of business perspective. An ethical reflection

Etude Scientifique , 2013 , 10 Pages , Note: 1.0

Gestion d'entreprise - Ethique commerciale, Ethique économique

This paper focuses on the intrinsic motivation of businesses, why companies want to change perspectives towards more sustainability and how businesses currently integrate corporate social responsibility. Both objectives will be analyzed and evaluated on an ethical cohesion.

Inhaltsverzeichnis (Table of Contents)

• Actual Situation
• Motivation of approaching corporate social responsibility
• How companies integrate corporate social responsibility
• Ethical reflection
• Conclusion and proposals for improvement and future success

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper examines the underlying motivations behind companies adopting a more sustainable business approach and how they currently integrate corporate social responsibility (CSR). It analyzes these objectives from an ethical perspective, investigating the relationship between CSR, sustainability, and ethical considerations.

• The shift in business perspective towards sustainability
• The motivations driving CSR adoption
• Methods companies use to integrate CSR
• Ethical evaluation of sustainable business practices
• Proposals for improving sustainable business practices

Zusammenfassung der Kapitel (Chapter Summaries)

Actual Situation

This chapter highlights the increasing adoption of sustainable business practices by leading companies, particularly in response to stakeholder demands and growing public awareness of environmental and social issues. It cites statistics demonstrating a surge in CSR reporting and engagement among global companies, highlighting the shift from a purely profit-focused approach to a more responsible business model.

Motivation of approaching corporate social responsibility

This section examines the primary motives behind companies engaging in sustainable practices. The study reveals that building public trust is a key driver, emphasizing the link between sustainability and positive public image. It also explores the role of reputational and financial considerations as motivators, while acknowledging the decreasing importance of purely ethical motivations.

How companies integrate corporate social responsibility

This chapter delves into the methods companies use to integrate CSR into their operations. The research indicates that many companies have incorporated sustainability into their mission statements and core values. It also highlights the role of communication, both internally and externally, as a key aspect of implementing sustainable practices.

Ethical reflection

This chapter presents an ethical analysis of sustainable business practices, utilizing both teleological and deontological perspectives. It questions the ethical implications of companies adopting sustainability primarily as a means to enhance reputation or financial performance, suggesting that a more holistic and genuinely ethical approach is crucial to avoid greenwashing.

Schlüsselwörter (Keywords)

This paper explores the evolving landscape of business perspectives, focusing on the integration of corporate social responsibility (CSR) and sustainability. It delves into the motivations behind this shift, examining key drivers like reputational management, financial performance, and ethical considerations. The paper also investigates various implementation strategies employed by companies and analyzes these practices through ethical lenses. Key terms include sustainability, corporate social responsibility, business ethics, greenwashing, intrinsic motivation, and stakeholder engagement.

• Université: Steinbeis University Berlin (Responsible Management)
• Cours: Ethical Management
• Note: 1.0
• Auteur: Stephan Reinhold (Auteur)
• Année de publication: 2013
• Pages: 10
• N° de catalogue: V232159
• ISBN (ebook): 9783656482772
• Langue: anglais
• mots-clé: change