Leseprobe
Table of Content
Executive Summary
1. Barcelona Eats – Positioning
1.1 Barcelona Eats – Business Description
1.2 Competitive Situation & Differentiation
1.3 Brand Associations
2. Barcelona Eats – Marketing Program
2.1 Brand Elements
2.2 Target Markets & Customer Care
2.3 B2B Marketing
2.4 B2C Marketing
2.5 Pricing
2.6 Other Associations
3. Performance Measurement & Growth Opportunities
3.1 Brand Audit
3.2 Expansion Strategy
References
Appendices
1. Competitor Analysis
2. Website – Home
3. Website – Japanese Example
4. Website – Bento Box Example
5. Website – Check Out Page
Wordcount
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- Matthias Schimmel (Autor:in), 2011, Brand Management Concept for a Delivery Service, München, GRIN Verlag, https://www.grin.com/document/232916
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