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Brand Management Concept for a Delivery Service


Term Paper (Advanced seminar), 2011

24 Pages, Grade: 1,0


Excerpt


Table of Content

Executive Summary

1. Barcelona Eats – Positioning
1.1 Barcelona Eats – Business Description
1.2 Competitive Situation & Differentiation
1.3 Brand Associations

2. Barcelona Eats – Marketing Program
2.1 Brand Elements
2.2 Target Markets & Customer Care
2.3 B2B Marketing
2.4 B2C Marketing
2.5 Pricing
2.6 Other Associations

3. Performance Measurement & Growth Opportunities
3.1 Brand Audit
3.2 Expansion Strategy

References

Appendices
1. Competitor Analysis
2. Website – Home
3. Website – Japanese Example
4. Website – Bento Box Example
5. Website – Check Out Page

Wordcount

Excerpt out of 24 pages

Details

Title
Brand Management Concept for a Delivery Service
Course
Strategic Brand Management
Grade
1,0
Author
Year
2011
Pages
24
Catalog Number
V232916
ISBN (eBook)
9783656498490
ISBN (Book)
9783656499657
File size
835 KB
Language
German
Keywords
SBM, Brand Management, Strategic Brand Management, Branding, C.I., Corporate Identity, Delivery Service, Barcelona, Restaurant, B2C, Hierarchical Value Mapping, Marketing, Brand Elements, Customer Care, B2B, Brand Audit, Business Development
Quote paper
Matthias Schimmel (Author), 2011, Brand Management Concept for a Delivery Service, Munich, GRIN Verlag, https://www.grin.com/document/232916

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