It is considered that hotels with a generic offer suffer from reduced demand. One possible solution to improve the performance is a thematic specialization that provides added value for specific niches and target groups.
The focus of this paper is to analyse the bike tourism market of the greater Alpine region as well as other countries were bike tourism is consider to be developed, as USA, Canada, Australia and New Zealand.
Previous research in field of bike tourism is relatively small, highly fragmented and out-dated. From the other side, research in the field of specialized bike hotels barely exists. In order to acquire more information two online survey were developed directed to the supply and demand side respectively. The analysis is conducted by comparing the supply side and the demand side
The findings of this paper are critical for hotels interested in generating profit in bike tourism. Bike tourism presents itself a micro niche and can be assigned to further segmentation according to experiences, needs and values of bikers. The data obtained reveals that different biker groups have different values, needs and expectations towards bike hotels.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theory insights
- Moving from mass tourism to sustainable and niche tourism
- Sport tourism
- Adventure tourism (or outdoor tourism)
- The role of niche tourism in destination management
- The role of cooperation in tourism in destination management and sports tourism
- Literature Review of bikers' behaviour
- Alpine Destination
- Canada
- USA
- Australia
- New Zealand
- Bike hotel chain and organizations
- Bike hotel chain
- Accent Inns, Canada
- Bike hotel organizations
- Engadin St. Moritz Tourist Organisation
- Gstaad Saanenland Tourismus, Switzerland
- Girona Greenways Consortium, Spain
- Riccione Bike Hotels - Italy
- Tirol Werbung GmbH, Austria
- Whistler Resort Association, Canada
- Bike hotel Sudtirol, Italy
- Bike hotel chain
- Spa and Swiss Deluxe Hotel association
- The value of spa and therapies for bikers
- Siwss Deluxe Hotels
- Methodology
- Bikers survey
- Fixing the data
- Descriptive statistics
- Inferential statistics
- Biking experience
- Age
- Number of persons under/over 18 living in household
- Reasons for biking: health/exercise
- Reasons for biking: environmental
- Reasons for biking: enjoinment
- Reasons for biking: thrill and excitement
- Marital status
- Gender
- Association membership
- Bike hotels' survey
- Descriptive statistics
- Quantitative analysis
- Main strengths of the business
- Future changes in the bike product
- Gender
- Age
- Occupation
- Importance of different experiences
- Level of biking experience
- Reasons for biking
- Bikers' preferences considering bike services of hotels and the supply of those services by hotels
- Bikers' participation in biking activities per year and their contribution to the growth of the hotels' business
- Bikers' participation in seasonal activities per year and the supply of those activities by hotels
- Booking channel
- Organizing bike tours and information for tour planning
- Bike hotels and cooperation
- Bike cooperation
- Spa centre and cooperation with a spa association
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research project examines the bike tourism market in the Alpine region and other developed bike tourism destinations, such as the USA, Canada, Australia, and New Zealand. The study focuses on the potential of thematic specialization, specifically bike hotels, to enhance the performance of hotels in a market with declining demand for generic offerings. Through an analysis of existing literature and data gathered from surveys of both bikers and bike hotels, the research seeks to uncover insights into the needs and expectations of different biker groups and the role of cooperation in enhancing the bike tourism experience.- The potential of thematic specialization, specifically bike hotels, to improve hotel performance
- The needs and expectations of different biker groups
- The role of cooperation in enhancing the bike tourism experience
- The analysis of the bike tourism market in the Alpine region and other developed bike tourism destinations
- The development of a framework for understanding the bike tourism market and the role of bike hotels
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides an overview of the research project, outlining its objectives and the motivation behind its focus on bike hotels in the context of niche tourism.
- Theory insights: This chapter examines key theoretical concepts related to the research topic, including sustainable and niche tourism, sport tourism, adventure tourism, the role of niche tourism in destination management, and the importance of cooperation in tourism.
- Literature Review of bikers' behaviour: This chapter presents an overview of existing literature on the behavior of bikers in various destinations including the Alpine region, Canada, the USA, Australia, and New Zealand.
- Bike hotel chain and organizations: This chapter examines various bike hotel chains and organizations around the world, including their approaches to catering to biker needs and their role in promoting bike tourism.
- Spa and Swiss Deluxe Hotel association: This chapter explores the value of spa and wellness services for bikers, discussing the involvement of Spa and Swiss Deluxe Hotel associations in enhancing the bike tourism experience.
- Methodology: This chapter outlines the research methodology used, including the design and implementation of surveys conducted among bikers and bike hotels.
- Bikers survey: This chapter analyzes the findings of the biker survey, focusing on descriptive and inferential statistics related to bikers' experiences, motivations, preferences, and demographics.
- Bike hotels' survey: This chapter analyzes the findings of the bike hotels' survey, focusing on descriptive and quantitative statistics related to their business strengths, future plans, and perspectives on biker needs and preferences.
Schlüsselwörter (Keywords)
This research project explores the intersection of niche tourism, specifically bike tourism, with the hospitality industry. The study focuses on the potential of bike hotels to meet the diverse needs of different biker groups, and the role of cooperation between hotels and biker organizations in creating a more rewarding and sustainable experience for bikers. Key concepts include Alpine region, bike tourism, bike hotels, bike associations, and bike cooperation.
Fin de l'extrait de 163 pages
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- Citation du texte
- Nikolaos Tsitsoulis (Auteur), Veselin Dimitrov (Auteur), Tatiana Medvedeva (Auteur), Orkhan Orujov (Auteur), 2013, Analysis of Thematic Hotels and Cooperation: Focus Field Bike Hotels, Munich, GRIN Verlag, https://www.grin.com/document/233049
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