The aim of this article is to analyse the management style of the president of the
United States Barack Obama and how Barack Obama activated and motivated
thousands of volunteers. The analyse is founded on different books about Obama.
Furthermore, the person Barack Obama and his management style will be compared
with a brand. The election of Barack Obama as the 44th President of the United
States is not only the story of an unprecedented rise but also a perfect lesson in the
development and success of a strong brand.
Whether someone is a personal fan of Barack Obama or not, one thing is clear - the
new CEO of the United States of America has changed the rules of marketing and
leadership radically. For many experts the rise of the brand Obama has become the
essence of perfect brand management, regardless of their nationality or political
persuasion. The magazine “Advertising Age” allocated Barack Obama with this title.
The writer based his explanations on primary sources that are complemented by
secondary literature. The analyse is based on magazines and books about Obama’s
strategy and his leadership style. Moreover, important field reports provide
comprehensive information about Obama.
Table of Contents
- Introduction
- Barack Obama
- Family and Childhood
- Studies and jobs before becoming president
- Barack Obama's Management Style
- Barack Obama's Leadership as a strong brand
- Barack Obama and the transformational leadership
- Conclusion
Objectives and Key Themes
This article analyzes President Barack Obama's management style and his ability to motivate thousands of volunteers. The analysis uses various books and articles about Obama, comparing his leadership style to brand management. The article focuses on Obama's election as a case study in successful brand building.
- Obama's management style
- Obama's ability to motivate volunteers
- The "brand Obama" and its marketing strategies
- Comparison of Obama's leadership to established brand management principles
- Obama's success as a case study in leadership and marketing
Chapter Summaries
Introduction: This introductory chapter lays out the aims of the article, which are to analyze President Barack Obama's management style and his remarkable ability to mobilize a vast number of volunteers. It establishes a framework for the analysis, highlighting the use of various books and articles about Obama as primary sources, and frames Obama's rise to power as a successful brand-building exercise, referencing the "Advertising Age" magazine's recognition of this. The introduction sets the stage for a detailed examination of Obama's leadership, positioning it within the broader context of marketing and leadership theory.
Barack Obama: This chapter provides biographical information on Barack Obama, covering his family background, tracing his lineage and highlighting his unique biracial heritage. It details his education at Occidental College and Columbia University, followed by his career path, including his time at Harvard Law School where he served as president of the Harvard Law Review. This section also briefly touches upon his early political career and his work in Chicago. The chapter sets the context for understanding Obama's leadership by offering insights into his personal background and professional trajectory.
Barack Obama's Management Style: This chapter delves into the core of Obama's leadership, examining his approach as a "strong brand." Sub-chapters likely explored various aspects of his style, potentially covering adaptive leadership and transformational leadership. While the provided text does not offer specifics, it's inferred that this chapter would analyze the methods through which Obama connected with voters, built consensus, and successfully executed political campaigns.
Keywords
Barack Obama, leadership, brand management, marketing, volunteer mobilization, political strategy, adaptive leadership, transformational leadership, brand building, political science.
Frequently Asked Questions: Analysis of Barack Obama's Management Style
What is the main topic of this text?
This text analyzes President Barack Obama's management style and his remarkable ability to motivate volunteers, framing his success as a case study in successful brand building and leadership.
What aspects of Barack Obama's life are covered?
The text covers biographical information, including his family background, education (Occidental College, Columbia University, Harvard Law School), and early career. It focuses primarily on his leadership style and its application in his political campaigns.
What leadership styles are discussed in relation to Obama?
The text mentions and implies the analysis of Obama's leadership style as a "strong brand," potentially exploring adaptive and transformational leadership approaches. The analysis compares his methods to established brand management principles.
How does the text analyze Obama's success?
The text analyzes Obama's success by comparing his leadership style to brand management principles. It examines how he built a strong brand ("Brand Obama") and used marketing strategies to connect with voters and mobilize volunteers. His election is presented as a case study in successful brand building.
What sources are used in this analysis?
The analysis uses various books and articles about Obama as primary sources. The text mentions "Advertising Age" magazine in relation to the recognition of Obama's brand building success.
What are the key themes explored in this text?
Key themes include Obama's management style, his ability to motivate volunteers, the "brand Obama" and its marketing strategies, comparison of his leadership to brand management principles, and his success as a case study in leadership and marketing.
What is the structure of the text?
The text is structured with an introduction, chapters on Barack Obama's biography and management style, and a conclusion. It also includes a table of contents, objectives and key themes, chapter summaries, and keywords.
What are the keywords associated with this analysis?
Keywords include Barack Obama, leadership, brand management, marketing, volunteer mobilization, political strategy, adaptive leadership, transformational leadership, brand building, and political science.
What is the overall purpose of this analysis?
The overall purpose is to provide a structured and professional analysis of Barack Obama's management style, examining how his leadership strategies contributed to his political success, drawing parallels to successful brand management techniques.
- Citation du texte
- Markus Huber (Auteur), 2012, Leadership on the example of Barack Obama, Munich, GRIN Verlag, https://www.grin.com/document/233175
