The following report concentrates on the in-depth analysis of the Polish banking industry in
general and LG Petro Bank S.A. in particular with the aid of accepted portfolio planning tools
identified in contemporary relevant textbooks.
Two widely accepted tools are presented and their limits and constraints shown in a critical
evaluation in the light of new perspectives and opinions found in journal articles and textbooks
and also in the context of the situation of the Polish banking sector. “The increasing rate of change in economic, political and social environments of business today
has lead to growing competitiveness, uncertainties and risks and thus to a dramatic increase in
attention given to strategic planning of all kinds. Marketing planning has itself received a good
deal of attention.”1
According to Grant2 portfolio planning models pursue two major purposes:
1 to assess the position of a business in its industry together with the prospects for that
industry over the medium to long-term.
2 to analyse the portfolio balance and suggest strategies for individual businesses in terms of
cash flow, future prospects and risks.
1 Turnbull (1989), p. 7
2 Grant (1995) found in Hooley [et al.] (1998), p. 54
Inhaltsverzeichnis (Table of Contents)
- 1 INTRODUCTION
- 2 ANALYSIS
- 2.1 Portfolio planning tools
- 2.1.1 The Boston Consulting Group Growth-Share matrix
- 2.1.2 The GE Market Attractiveness-Business Position matrix
- 2.2 Analysis
- 2.2.1 The Polish banking sector and LG Petro Bank S.A.
- 2.2.2 Effectiveness of the BCG matrix in the Polish banking industry.
- 2.3 Critical evaluation of portfolio planning tools
- 2.1 Portfolio planning tools
- 3 CONCLUSION
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze the Polish banking industry and LG Petro Bank S.A. using established portfolio planning tools. The report critically evaluates these tools in the context of the Polish banking sector and provides a comprehensive overview of the industry's dynamics.
- Portfolio Planning Tools: Analysis and critical evaluation of the Boston Consulting Group (BCG) matrix and the General Electric (GE) Market Attractiveness-Business Position matrix.
- Polish Banking Industry: Examination of the industry's characteristics, including its fragmentation, lack of differentiation, low service diffusion, and limited acceptance.
- LG Petro Bank S.A.: Assessment of the bank's position, including its potential, strategic focus, and challenges.
- Market Growth and Competition: Evaluation of the impact of market growth and competition on the Polish banking sector and LG Petro Bank S.A.
- Strategic Implications: Exploration of potential strategies for individual businesses within the Polish banking sector.
Zusammenfassung der Kapitel (Chapter Summaries)
The report begins by introducing the purpose and scope of the analysis, focusing on the Polish banking industry and LG Petro Bank S.A. It then delves into the analysis of portfolio planning tools, including a detailed explanation of the Boston Consulting Group (BCG) Growth-Share matrix and the GE Market Attractiveness-Business Position matrix. The report further examines the characteristics of the Polish banking sector, highlighting its fragmentation, lack of product differentiation, limited service diffusion, and low acceptance among the population. It then focuses on LG Petro Bank S.A., analyzing its young age, strong regional position, and niche strategy. The report continues by examining the effectiveness of the BCG matrix in the Polish banking industry, considering the challenges and opportunities for LG Petro Bank. Finally, it presents a critical evaluation of portfolio planning tools in general, highlighting their limitations and potential for improvement.
Schlüsselwörter (Keywords)
The report's key focus areas include portfolio planning tools, the Polish banking industry, LG Petro Bank S.A., market growth, competition, strategic planning, business position, and market attractiveness. The study leverages the BCG Growth-Share matrix and the GE Market Attractiveness-Business Position matrix, highlighting the strengths and limitations of these tools for strategic analysis. The report explores the current state and future prospects of the Polish banking sector, analyzing the dynamics of competition and the opportunities for growth.
- Citation du texte
- Florian Langhammer (Auteur), 2002, Evaluation of portfolio planning tools on the example of the Polish banking industry, Munich, GRIN Verlag, https://www.grin.com/document/24174
