Part 1: Competitors on the Ski Boat Market
Which companies are Élan’s main competitors? How strong is each of these
competitors in relation to Élan? What competitive moves can Élan expect from each of
these competitors?
As Ben Favret wants to become „true market leader in profitability, quality, manufacturing
cost efficiency and eventually sale“, Élan has to compete with the actual market leaders
MasterCraft and Malibu. Furthermore there will be direct competition in the niche of
tournament skier with Infinity Boats.
Actualy the market leader with 30 percent market share in the competitive boat industry is
MasterCraft. Statistical Surveys counted 1,434 registered sales of their competition ski boats
in the first six month 2001. Their facility gives them the possibility to produce about 6200
boats per year. With the widest range of 15 models in best quality on the market and ongoing
innovations reinforced by various R&D alliances, MasterCraft’s brand name is well known
and on the ski boat market. Élan has to recognize that MasterCraft proved to retain good sales
even in bad economic circumstances most likely because of their wide diversification and its
strong brand name. After the foundation of the concept boat idea which lowers their risk in
introducing new models and features, MasterCraft might even bring more innovative products
on the market. On the other hand the new ownership of senior managers and a venture capital
company might cause disagreements in where to lead the company in the next years.
Inhaltsverzeichnis (Table of Contents)
- Part 1: Competitors on the Ski Boat Market
- Part 2: Industry Analysis of the Ski Boat Market
- Part 3: Major Strategic Issues
- Part 4: Strategic Options
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The objective of this report is to conduct a brief environmental analysis of Élan and its competitors within the ski boat industry. This analysis aims to identify key competitors, assess their strengths and weaknesses relative to Élan, and pinpoint major strategic issues facing Élan.
- Competitive Landscape of the Ski Boat Industry
- Industry Attractiveness Analysis
- Élan's Strategic Challenges
- Competitive Positioning of Élan
- Market Opportunities and Threats
Zusammenfassung der Kapitel (Chapter Summaries)
Part 1: Competitors on the Ski Boat Market: This section identifies Élan's main competitors: MasterCraft, Malibu Boats, and Infinity Boats. MasterCraft, the market leader, possesses a wide range of models, strong brand recognition, and a history of success even during economic downturns. However, recent changes in ownership may introduce strategic uncertainty. Malibu Boats, the second largest player, benefits from efficient manufacturing and a strong international presence, fueled by effective marketing and employee stock ownership. Their global reach positions them for future growth. Infinity Boats, though smaller, focuses on the same niche market as Élan (tournament skiers) and possesses strong management and financial backing, presenting a significant competitive threat. The presence of approximately 12 other competitors further complicates the market landscape.
Part 2: Industry Analysis of the Ski Boat Market: This section analyzes the attractiveness of the ski boat industry using Porter's Five Forces model. The rivalry among competitors is deemed moderately powerful, driven by differentiation rather than price wars. The threat of new entrants is low due to high capital requirements and the importance of brand loyalty. Supplier power (engine manufacturers) is strong due to limited players and the lack of readily available substitutes. Buyer power is moderate, with private buyers holding little influence and retailers exerting some leverage through their volume purchasing. Substitute products are weak, with personal watercraft posing a limited threat due to safety concerns and regulations. Overall, the industry is assessed as quite attractive to existing manufacturers.
Part 3: Major Strategic Issues: This part examines Élan's strategic position by assessing its resources and capabilities. Élan's primary strength is a clear strategic direction, allowing for focused marketing and efficient resource allocation. However, the analysis does not delve into specific strategic issues facing Élan, leaving this aspect incomplete in the provided text.
Schlüsselwörter (Keywords)
Ski boat industry, competitive analysis, MasterCraft, Malibu Boats, Infinity Boats, Porter's Five Forces, market attractiveness, strategic issues, brand loyalty, competitive advantage, market share, industry rivalry, differentiation.
Frequently Asked Questions: Ski Boat Market Competitive Analysis
What is the purpose of this report?
This report aims to conduct a brief environmental analysis of Élan and its competitors in the ski boat industry. The goal is to identify key competitors, assess their strengths and weaknesses relative to Élan, and pinpoint major strategic issues facing Élan.
Which companies are analyzed as competitors to Élan?
The report identifies MasterCraft, Malibu Boats, and Infinity Boats as Élan's main competitors. MasterCraft is the market leader, Malibu Boats is the second largest, and Infinity Boats, though smaller, focuses on the same niche market as Élan.
What are the key themes explored in the report?
Key themes include the competitive landscape of the ski boat industry, industry attractiveness analysis, Élan's strategic challenges, competitive positioning of Élan, and market opportunities and threats.
How is the attractiveness of the ski boat industry analyzed?
The report uses Porter's Five Forces model to analyze the industry's attractiveness. It considers rivalry among competitors, threat of new entrants, supplier power, buyer power, and the threat of substitute products. The industry is assessed as quite attractive to existing manufacturers.
What are the strengths and weaknesses of Élan's competitors?
MasterCraft has a wide range of models, strong brand recognition, and a history of success. However, recent changes in ownership may introduce uncertainty. Malibu Boats benefits from efficient manufacturing, a strong international presence, and effective marketing. Infinity Boats, focusing on the same niche as Élan, possesses strong management and financial backing. The report does not explicitly detail Élan's strengths and weaknesses beyond stating a clear strategic direction as a primary strength.
What are the major strategic issues facing Élan (as identified in the report)?
The report does not delve into specific strategic issues facing Élan, leaving this aspect incomplete.
What are the key findings regarding the competitive landscape?
The ski boat market is moderately competitive, with differentiation being a key factor. The threat of new entrants is low, while supplier power (engine manufacturers) is strong. Buyer power is moderate, and substitute products pose a limited threat. The presence of approximately 12 other competitors adds complexity.
What are the key words associated with this report?
Key words include: Ski boat industry, competitive analysis, MasterCraft, Malibu Boats, Infinity Boats, Porter's Five Forces, market attractiveness, strategic issues, brand loyalty, competitive advantage, market share, industry rivalry, differentiation.
What is included in each part of the report?
Part 1: Identifies Élan's main competitors and their characteristics. Part 2: Analyzes the attractiveness of the ski boat industry using Porter's Five Forces. Part 3: Examines Élan's strategic position (though incompletely). Part 4: Strategic options are mentioned in the table of contents but not detailed in the provided summary.
- Citar trabajo
- Stefan Lacher (Autor), 2004, A brief environmental analysis of Élan and the competition Ski Boat Industry, Múnich, GRIN Verlag, https://www.grin.com/document/24492
