Nokia's Marketing Strategy- Analysis and Recommondations


Research Paper (undergraduate), 2013

26 Pages, Grade: 1,3


Excerpt


Table of Contents

1. INTRODUCTION

I. CurrentSituation

1. SITUATION ANALYSIS - CURRENT STRATEGIES

2. PESTLE- ANALYSIS

3. SWOT- ANALYSIS

4. SEGMENTATION, TARGETING AND POSITIONING
4.1 SEGMENTATION
4.2 TARGETING
4.3 POSITIONING

5. DIFFERENTIAL ADVANTAGE/ COMPETITIVE EDGE .

II.Recommendations

6. SMART

7. RECOMMENDED MARKETING STRATEGIES

8. CONCLUSION

REFERENCING LIST

APPENDIX

1. PESTLE ANALYSE

2. CONSUMER GROUPS NOKIA

3. CUSTOMER TARGETING - THREE STRATEGIES

4. SEGMENTATION ANALYSIS-NOKIA LUMIA & NOKIA E SERIES

5. NOKIA LUMIA 900- SAMSUNG GALAXY

6. IMPLEMENTATION SCHEDULE

7. MARKETING MIX – CONTROL PANEL

I I . I L L U S T R A T I O N I N D E X

FIGURE 1: SWOT- ANALYSIS NOKIA

FIGURE 2: THE THREE- STEP STP (HOLLENSEN 2010)

FIGURE 3: FOUR SEGMENTATION CATEGORYS OF NOKIA

Excerpt out of 26 pages

Details

Title
Nokia's Marketing Strategy- Analysis and Recommondations
College
International Business School Nürnberg
Grade
1,3
Author
Year
2013
Pages
26
Catalog Number
V263916
ISBN (eBook)
9783656530411
ISBN (Book)
9783656530978
File size
940 KB
Language
English
Keywords
nokia, marketing, strategy-, analysis, recommondations
Quote paper
Janin Ropot (Author), 2013, Nokia's Marketing Strategy- Analysis and Recommondations, Munich, GRIN Verlag, https://www.grin.com/document/263916

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