Extracto
Table of Contents
1. INTRODUCTION
I. CurrentSituation
1. SITUATION ANALYSIS - CURRENT STRATEGIES
2. PESTLE- ANALYSIS
3. SWOT- ANALYSIS
4. SEGMENTATION, TARGETING AND POSITIONING
4.1 SEGMENTATION
4.2 TARGETING
4.3 POSITIONING
5. DIFFERENTIAL ADVANTAGE/ COMPETITIVE EDGE .
II.Recommendations
6. SMART
7. RECOMMENDED MARKETING STRATEGIES
8. CONCLUSION
REFERENCING LIST
APPENDIX
1. PESTLE ANALYSE
2. CONSUMER GROUPS NOKIA
3. CUSTOMER TARGETING - THREE STRATEGIES
4. SEGMENTATION ANALYSIS-NOKIA LUMIA & NOKIA E SERIES
5. NOKIA LUMIA 900- SAMSUNG GALAXY
6. IMPLEMENTATION SCHEDULE
7. MARKETING MIX – CONTROL PANEL
I I . I L L U S T R A T I O N I N D E X
FIGURE 1: SWOT- ANALYSIS NOKIA
FIGURE 2: THE THREE- STEP STP (HOLLENSEN 2010)
FIGURE 3: FOUR SEGMENTATION CATEGORYS OF NOKIA
- Citar trabajo
- Janin Ropot (Autor), 2013, Nokia's Marketing Strategy- Analysis and Recommondations, Múnich, GRIN Verlag, https://www.grin.com/document/263916
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