Investigating the challenges of promoting dark tourism in Rwanda

Thèse de Bachelor , 2012 , 59 Pages

Tourisme - Divers

The study sought to assess the challenges of promoting dark tourism in Rwanda. The study was guided by three objectives: To find out the dark tourism products in Rwanda; to investigate the challenges of promoting dark tourism in Rwanda and to establish measures that could be adopted to promote dark tourism in Rwanda. To achieve the set objectives, the study used a sample of 43 respondents randomly selected from staff of Rwanda Development Board (RDB), museum/memorial site managers and tour operators. Data was collected by use of questionnaire instrument and summarized in tables and graphs following the objectives of the study and frequencies and percentages were calculated based on the data available. The findings indicated that there are various dark tourism products in Rwanda which included Kigali memorial center, Bisesero, Gatwaro Stadium and Gitesi memorial site. Less effective information dissemination, High cost charged to tourists and Lack of skilled staff are the challenges affecting the promotion of dark tourism. Measures that could be adopted to promote dark tourism in Rwanda are Improving marketing strategies, Training of staff and service providers and improving the variety and accessibility of dark tourism attractions. The study concluded by noting that Identifying the successful practices in management, branding, marketing, and pricing strategies of dark tourism attractions around the world can aid in applying these ideas towards improving the dark tourism industry in Rwanda. The study recommended that since we are living in a global world, using the mass media advertisements, specifically TV, Newspapers or other tourism information brochures is significantly important in attracting more dark tourists.

Table of Contents

• CHAPTER ONE: INTRODUCTION AND BACKGROUND TO THE STUDY
• 1.1 Introduction
• 1.2 Background to the study
• 1.3 Statement of the Problem
• 1.4 Purpose of the study
• 1.4.1 Objectives of the study
• 1.4.2 Research questions
• 1.5 Scope of the study
• 1.6 Significance of the study
• 1.7 Structure of the dissertation
• CHAPTER TWO: LITERATURE REVIEW
• 2.0 Introduction
• 2.1 Definition and explanation of key terms
• 2.1.1 Tourism
• 2.1.2 Dark Tourism
• 2.2 Theoretical Overview of Dark Tourism
• 2.3 Dark Tourism Products
• 2.3.1 Dark Fun Factories
• 2.3.2 Dark Exhibitions
• 2.3.3 Dark Dungeons
• 2.3.4 Dark Resting Places
• 2.3.5 Dark Shrines
• 2.3.6 Dark Conflict Sites
• 2.3.7 Dark Camps of Genocide
• 2.4 The Motivations of Dark Tourism
• 2.4.1 Strategies used in promoting/marketing dark tourism
• 2.4.2 Challenges in marketing/ promoting dark tourism
• 2.5 Rwanda Tourism industry
• 2.5.1 Dark Tourism in Rwanda
• 2.6 Chapter Two Summary
• CHAPTER THREE: RESEARCH METHODOLOGY
• 3.1 Research Design
• 3.2 Study population
• 3.3 Sample size
• 3.4 Sampling procedure
• 3.5 Data Collection Instruments
• 3.5.1 Questionnaires
• 3.5.2 Documentation
• 3.6 Data Management and Analysis
• 3.6.1 Qualitative analysis
• 3.6.2 Quantitative analysis
• 3.7 Ethical Issues
• CHAPTER FOUR: DATA ANALYSIS AND PRESENATATION
• 4.0 Introduction
• 4.1 Background information of respondents
• 4.2 THE DARK TOURISM PRODUCTS IN RWANDA
• 4.3 THE CHALLENGE OF PROMOTING DARK TOURISM IN RWANDA
• 4.4 MEASURES THAT COULD BE ADOPTED TO PROMOTE DARK TOURISM IN RWANDA
• CHAPTER FIVE: SUMMARY OF FINDINGS, AND RECOMMENDATIONS
• 5.1 Summary of Findings
• 5.2 Conclusions
• 5.3 Recommendations
• 5.4 Further researcher

Objectives and Key Themes

This dissertation explores the challenges associated with promoting dark tourism in Rwanda. The study aims to understand the nature and characteristics of dark tourism products in Rwanda, identify the key challenges faced in promoting them, and propose measures to overcome these challenges. The study focuses on the following key themes:

• Defining and explaining the concept of dark tourism
• Identifying and analyzing the specific dark tourism products available in Rwanda
• Understanding the challenges faced in promoting dark tourism in Rwanda
• Developing recommendations and strategies to promote dark tourism in Rwanda effectively

Chapter Summaries

Chapter One provides a comprehensive introduction to the research, establishing its context and outlining the study's objectives and research questions. The chapter outlines the purpose and significance of the study and provides a detailed overview of the dissertation's structure.

Chapter Two presents a thorough review of existing literature on dark tourism, exploring its definition, theoretical frameworks, and key elements. It examines the diverse range of dark tourism products and discusses the motivations behind engaging with dark tourism experiences. The chapter also explores the strategies employed in promoting dark tourism and the challenges associated with it, focusing on the Rwandan context.

Chapter Three outlines the research methodology employed in the study. It details the research design, study population, sample size, sampling procedures, and data collection instruments. The chapter discusses data management and analysis techniques used, as well as ethical considerations relevant to the research.

Chapter Four presents the results of the data analysis, providing insights into the challenges of promoting dark tourism in Rwanda. The chapter explores the findings of the study, examining the characteristics of dark tourism products in Rwanda and highlighting the specific challenges faced in promoting them.

Chapter Five offers a summary of the study's findings, drawing conclusions based on the research evidence. It presents recommendations for enhancing dark tourism promotion in Rwanda, highlighting strategies to overcome identified challenges and foster the growth of dark tourism in the country.

Keywords

This dissertation focuses on the intersection of dark tourism, tourism development, and cultural heritage in the context of Rwanda. Key terms include: dark tourism, Rwandan genocide, memorial sites, historical tourism, ethical tourism, cultural heritage, marketing strategies, and challenges in promoting tourism.

• Cours: Travel and Tourism Management
• Auteur: Ntunda Joachim (Auteur)
• Année de publication: 2012
• Pages: 59
• N° de catalogue: V265137
• ISBN (ebook): 9783656546313
• ISBN (Livre): 9783656546351
• Langue: anglais
• mots-clé: Tourism, Dark, Rwanda, Rwanda tourism