The main aim of this report is to propose a market entry strategy for an organization in an emerging economic market. The paper has chosen Talbots Womenwear company to expand in emerging economic market namely China market. The paper uses PESTEL method to examine the market and analyzes the current market situation using SWOT model and proposes a market entry strategy for the company.
Table of Contents
- Introduction
- PART A Company & Industry Analysis
- Company Overview
- Chinese Clothing Industry
- PART B Selection of Key Markets and Analysis
- SWOT ANALYSIS
- PART C-In Depth Market Analysis of Target EE Market
- PESTLE ANALYSIS
- PART D Entry Strategy Plan
- Recommendations
- Conclusions
- References
Objectives and Key Themes
This report aims to develop a market entry strategy for Talbots Womenwear, a classic clothing retailer, in the emerging Chinese market. The paper utilizes PESTEL analysis to assess the market environment, analyzes the current market situation using SWOT model, and ultimately proposes a strategic approach for Talbots' entry into China.
- Market Entry Strategy Development
- PESTEL Analysis of the Chinese Market
- SWOT Analysis of Talbots in China
- Opportunities and Challenges in the Chinese Clothing Industry
- Recommendations for Talbots' Market Entry Strategy
Chapter Summaries
The report begins with an introduction outlining its objective and methodology. Part A focuses on company and industry analysis. It provides an overview of Talbots, highlighting its core business and financial performance. The analysis further delves into the Chinese clothing industry, emphasizing its rapid growth and key characteristics. Part B presents a selection of key markets and analyzes them through SWOT analysis. This section highlights Talbots' strengths, weaknesses, opportunities, and threats in the Chinese market. Part C delves into a deeper market analysis of the target EE market through a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors influencing the market.
Keywords
This report focuses on market entry strategies, PESTEL analysis, SWOT analysis, the Chinese clothing industry, Talbots Womenwear, and emerging markets. Key concepts include market opportunities, competitive landscape, consumer behavior, industry trends, and strategic recommendations.
- Citation du texte
- Alex Ngumbi (Auteur), 2012, Talbots Clothing Company: Market Entry Plan in Chinese Market, Munich, GRIN Verlag, https://www.grin.com/document/265540
