This work should render assistance to women and men in leadership positions. For women to get to know their qualities and how they could position as an employer. Especially in times of shortage of skilled labour it is getting more important to become an employer of choice for recruiting the necessary employees and for keeping them in the company.
For men this work is the assistance of decision-making, if they are considered for staff leading positions. Obviously, many companies overlook the advantages of women in top-management, female led companies are more successful and seldom become insolvent compared to male led companies. One reason for this is that women are more cautious and they take fewer financial risks than men.
This work also addresses employees who are working in a female led company or who want to change their employer, to show them the advantages and disadvantages of female leaders. There is a need to research the female led employer brand. Currently, there are no studies existing about female led EB and this work only covers a small part of this topic. It examines female led companies in male dominated branches and also only gives a view of the female employer’s opinion.
Women are on the rise. Besides the current debate of female quota in German supervisory boards, where the share of women in management and supervisory boards is about 6.5 % in 2012, the share of leading women in family operated companies is about 20 % in Germany in 2006 and the number is on the increase. This is an important process, because family operated companies are the dominated economic system in Germany.
At this time women lead a quarter of personal services, such as dry-cleaning establishments, hairdressers or private education institutes. In commerce the quota of female leaders is more than 23 % and 13 % of the companies in the manufacturing industry were women operated.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem Definition and Relevance of the Topic
- Objectives of Work
- Structure of Work
- Definition of Terms
- Employer Brand
- Corporate Image
- Human Resource Policy
- Recruiting
- Branch Image
- Location Image
- Leadership
- Female Leadership
- Differences between Female and Male Leadership
- Theoretical Examination of the Influences of Female Leadership on the Employer Brand
- Influences on Corporate Image
- Economic Power
- Awareness
- Corporate Culture
- Influences on Human Resource Policy
- Type of Work
- Conditions of Employment
- Influences on Recruiting
- Recruiting Process
- Potential Colleagues
- Practical Examination of the Influences of Female Leadership on the Employer Brand
- Overview of Study
- Methods and Procedure of Research
- Presentation of Interview Guideline
- Best Practice
- Influences on Corporate Image
- Economic Power
- Awareness
- Corporate Culture
- Influences on Human Resource Policy
- Type of Work
- Conditions of Employment
- Influences on Recruiting
- Recruiting Process
- Potential Colleagues
- Presentation of Interview Findings
- Perception of the Employer Brand
- Differences between Female and Male Leadership
- Influences of Female Leadership on the Employer Brand
- Corporate Image
- Economic Power
- Awareness
- Corporate Culture
- Human Resource Policy
- Type of Work
- Conditions of Employment
- Recruiting
- Recruiting Process
- Potential Colleagues
- Recommendations
- Demonstrative Communication
- Taking Advantage of Chances
- Employer Image
- Women in Leading Positions
- Management Implication
- Positioning of Female Led Employer Brand
- Competence of the Female Led Employer Brand
- Benefits and Attributes of the Female Led Employer Brand
- Tonality of the Female Led Employer Brand
- Design of the Female Led Employer Brand
- Presentation of Female Led Employer Brand
- The impact of female leadership on the employer brand
- The role of corporate image in shaping the employer brand
- The relationship between human resource policy and female leadership
- The influence of female leaders on recruiting practices
- The development of best practices for female-led employer brands
- Introduction: This chapter introduces the topic of the master's thesis, outlining the problem definition and relevance of the topic, stating the objectives of the work, and outlining the structure of the thesis.
- Definition of Terms: This chapter provides definitions of key terms related to the employer brand, leadership, and female leadership. It clarifies the specific concepts used throughout the thesis and explores the differences between male and female leadership styles.
- Theoretical Examination of the Influences of Female Leadership on the Employer Brand: This chapter delves into the theoretical influences of female leadership on the employer brand. It examines how female leaders can impact corporate image, human resource policy, and recruiting strategies. The chapter analyzes the specific influences of female leadership on economic power, awareness, corporate culture, type of work, conditions of employment, and the recruiting process.
- Practical Examination of the Influences of Female Leadership on the Employer Brand: This chapter explores the practical implications of female leadership on the employer brand. It presents an overview of the study, including the methods and procedures used. The chapter analyzes best practices in managing a female-led employer brand and presents the findings of interviews conducted with female leaders. The chapter also compares the theoretical examination to the practical observations.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This master's thesis examines the influence of female leadership on the employer brand. The goal is to understand how female leaders impact various aspects of the employer brand, including corporate image, human resource policy, and recruiting strategies. The thesis aims to identify specific effects of female leadership and analyze best practices for managing a female-led employer brand.Zusammenfassung der Kapitel (Chapter Summaries)
Schlüsselwörter (Keywords)
This master's thesis explores the complex relationship between female leadership and the employer brand. Key terms investigated include: female leadership, employer brand, corporate image, human resource policy, recruiting practices, best practices, and the impact of female leadership on attracting and retaining talent. The thesis analyzes both the theoretical and practical implications of these concepts, aiming to provide insights into the specific effects of female leadership on the employer brand.- Quote paper
- Irena Stotz (Author), 2013, Influences of Female Leadership on the Employer Brand, Munich, GRIN Verlag, https://www.grin.com/document/265761
