Extracto
Table of Content
1. Introduction
2. Consumer choice
2.1 The conscious in consumer choice
2.1.1 Bounded Rationality
2.1.2 The Elaboration Likelihood Model
2.2 The unconscious in consumer choice
3. Product attributes
3.1 Search attributes
3.2 Credence attributes
3.3 Experience attributes
4. Conscious and unconscious product choice
5. Methodology
5.1 Participants
5.2 Design
5.3 Materials
5.4 Procedure
6. Results
6.1 General results
6.2 H1 testing
6.3 H2 testing
6.4 H3 testing
General discussion
References
Final del extracto de 31 páginas
- Citar trabajo
- Florian Schleicher (Autor), 2013, Conscious and Unconscious Consumer Choice of Food Products, Múnich, GRIN Verlag, https://www.grin.com/document/265953
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