Excerpt
Contents
1.0 Introduction
2.0 Market Entry Strategy
2.1 Separating Ownership and Control
2.2 Two Dimensions of the Foreign Market Entry Strategy
2.3 Other Factors
2.4 Final Decision on the Market Entry Strategy
3.0 Marketing Plan
3.1 Situation Analysis
3.2 SWOT Analysis of Burj Al Arab
3.3 Competitor Analysis
3.4 Segmentation, Targeting and Positioning
3.5 Marketing Mix
4.0 Organisation Structure
5.0 Logistics, Supply Chain and Other Features
6.0 Conclusion
REFERENCES
List of Figures
Figure 1: Separation of Ownership and Control
Figure 2: Two Dimensions of the Foreign Market Entry Decisions
Figure 3: Indian Hospitality Industry
Figure 4: Key Players in the Indian Hotel Industry
Figure 5: Clientele Break-up: Five Star Hotels in India
Figure 6: Average Room Rent: Five-Star Hotels in India
Figure 7: Proposed Organisation Structure.
- Quote paper
- Kathy Morgan (Author), 2011, Bury Al Arab. Marketing Research Report, Munich, GRIN Verlag, https://www.grin.com/document/267034
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