Bury Al Arab. Marketing Research Report


Research Paper (postgraduate), 2011

22 Pages, Grade: A


Excerpt


Contents

1.0 Introduction

2.0 Market Entry Strategy
2.1 Separating Ownership and Control
2.2 Two Dimensions of the Foreign Market Entry Strategy
2.3 Other Factors
2.4 Final Decision on the Market Entry Strategy

3.0 Marketing Plan
3.1 Situation Analysis
3.2 SWOT Analysis of Burj Al Arab
3.3 Competitor Analysis
3.4 Segmentation, Targeting and Positioning
3.5 Marketing Mix

4.0 Organisation Structure

5.0 Logistics, Supply Chain and Other Features

6.0 Conclusion

REFERENCES

List of Figures

Figure 1: Separation of Ownership and Control

Figure 2: Two Dimensions of the Foreign Market Entry Decisions

Figure 3: Indian Hospitality Industry

Figure 4: Key Players in the Indian Hotel Industry

Figure 5: Clientele Break-up: Five Star Hotels in India

Figure 6: Average Room Rent: Five-Star Hotels in India

Figure 7: Proposed Organisation Structure.

Excerpt out of 22 pages

Details

Title
Bury Al Arab. Marketing Research Report
College
Western Illinois University
Grade
A
Author
Year
2011
Pages
22
Catalog Number
V267034
ISBN (eBook)
9783656588139
ISBN (Book)
9783656588122
File size
813 KB
Language
English
Keywords
bury, arab, marketing, research, report
Quote paper
Kathy Morgan (Author), 2011, Bury Al Arab. Marketing Research Report, Munich, GRIN Verlag, https://www.grin.com/document/267034

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