Burj Al Arab, one of the world’s foremost luxury hotels based in Dubai, is planning to expand its operations in an international market and Indian city Mumbai has been selected for the same. This is going to be a big operation for Jumeirah International, the promoters of the hotel. A strong market entry strategy needs to be selected, which needs to be complemented with an excellent marketing plan. Organisation structure will be chalked out which will show the control over the management and the involvement of partners. Logistics and supply chain are very important in the success of luxury hotel, which will again be a point of focus for Burj Al Arab when entering the Indian market.
Contents
1.0 Introduction
2.0 Market Entry Strategy
2.1 Separating Ownership and Control
2.2 Two Dimensions of the Foreign Market Entry Strategy
2.3 Other Factors
2.4 Final Decision on the Market Entry Strategy
3.0 Marketing Plan
3.1 Situation Analysis
3.2 SWOT Analysis of Burj Al Arab
3.3 Competitor Analysis
3.4 Segmentation, Targeting and Positioning
3.5 Marketing Mix
4.0 Organisation Structure
5.0 Logistics, Supply Chain and Other Features
6.0 Conclusion
REFERENCES
List of Figures
Figure 1: Separation of Ownership and Control
Figure 2: Two Dimensions of the Foreign Market Entry Decisions
Figure 3: Indian Hospitality Industry
Figure 4: Key Players in the Indian Hotel Industry
Figure 5: Clientele Break-up: Five Star Hotels in India
Figure 6: Average Room Rent: Five-Star Hotels in India
Figure 7: Proposed Organisation Structure.
-
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X.