Strategic Alliances: Creating Growth Opportunities in the International Market

Towards a Global Village

Trabajo de Investigación , 2010 , 75 Páginas , Calificación: A

Economía de las empresas - Marketing en línea y fuera de línea

The research describes the process of strategic alliance and its impact on the global marketplace. Strategic Alliance has evolved as an essential tool for the corporate sector to reduce the pressure of competition and create a sustainable competitive advantage in the marketplace. The researcher has tried to explain the process of creating an alliance and has chosen the case of Shaca Construction and Urban Fabrik, construction companies for evaluating the above assertion. The researcher has gathered relevant primary and secondary resources for understanding the past developments of the process and compares them with the present situation. The researcher has used a suitable research methodology for evaluating the research aims and objectives.
The researcher evaluated that the strategic alliance helps the firm in amalgamating their resources build better construction services to their customers. The alliance process expands the reach of the firms to a larger consumer base and strengthens the company resources against the competition. However, there are some pitfalls in the process of strategic alliance. The organisations must ensure that they have the capability to achieve the objective set by the alliance and trust each other regarding management and financial planning of the process. The findings of the study suggest that a strategic alliance has been growing rapidly in the market. The strategic alliance is a useful tool for improving the conditions of the international marketplace as it contributes extensively in reducing the competition and unifying the resources of the business houses to develop better and quality services for the customers. However, the reduction is competition can also lead to fall in the level of quality which will worsen the market condition.
 

Table of Contents

• Chapter 1: Introduction
  • 1.0 Introduction:
  • 1.2 Background of the study:
  • 1.3 Rationale of the study:
  • 1.4 Problem Statement:
  • 1.5 Research Aim:
  • 1.6 Research Objectives:
  • 1.7 Structure of the Research:
  • 1.8 Conclusion:
• Chapter 2: Literature Review
  • 2.1 Introduction:
  • 2.2 Conceptual Framework:
  • 2.3 International Strategic Alliance:
  • 2.4 Theories of Strategic Alliance:
    • 2.4.1 Knowledge based theory:
    • 2.4.2 Resource Based Theory:
  • 2.5 Trusts and Control in Strategic Alliance:
  • 2.6 Comparing Strategic Alliance with Joint Venture and Mergers:
  • 2.7 Logic behind creating strategic alliances:
  • 2.8 Demerits of Strategic Alliance:
  • 2.9 Role of key individuals in Strategic Alliance:
  • 2.10 Summary:
• Chapter 3: Research Methodology
  • 3.0 Introduction
  • 3.1 Methods Outline
  • 3.2 Research Onion:
  • 3.5 Research Design:
  • 3.5.1 Justification and limitations for selection of Descriptive design:
  • 3.6 Sampling Method:
  • 3.7 Data Collection Methods:
  • 3.8 Research methods:
  • 3.9 Research Questions:
  • 3.10 Research Ethics:
  • 3.11 Research Limitations:
  • 3.12 Summary:
• Chapter 4: Presentation of Data
  • 4.1 Introduction:
  • 4.2 Quantitative Questionnaire for employees:
• Chapter 5: Analysis of Data
  • 5.0 Introduction:
  • 5.1 Quantitative Analysis for employees:
  • 5.2 Qualitative Questionnaire for managers:
• Chapter 6: Discussions and Interpretations of Findings
  • 6.0 Introduction:
  • 6.1 Interpretations of Quantitative Research:
  • 6.2 Interpretations of Qualitative Research:

Objectives and Key Themes

This research aims to explore the process of strategic alliance and its impact on the global marketplace. The study focuses on understanding how strategic alliances can help companies achieve sustainable competitive advantage in a competitive environment.

• The process of creating and managing strategic alliances
• The benefits and drawbacks of strategic alliances
• The role of trust and control in strategic alliances
• The impact of strategic alliances on the global marketplace
• The comparison of strategic alliances with other forms of business collaboration, such as joint ventures and mergers

Chapter Summaries

• Chapter 1: Introduction provides an overview of the study, outlining its purpose, scope, and research questions. It establishes the context and background of strategic alliances in the global marketplace.
• Chapter 2: Literature Review examines the existing theories and frameworks related to strategic alliances. It explores different perspectives on the benefits and challenges of these collaborations.
• Chapter 3: Research Methodology details the research design, data collection methods, and analytical techniques employed in the study. It outlines the specific approach used to gather and analyze data on strategic alliances.
• Chapter 4: Presentation of Data presents the findings of the study, incorporating both quantitative and qualitative data collected from employees and managers involved in strategic alliances.
• Chapter 5: Analysis of Data analyzes the presented data, drawing insights and interpretations about the process of strategic alliances and their impact on the global marketplace.
• Chapter 6: Discussions and Interpretations of Findings offers a comprehensive discussion of the findings, highlighting key patterns, relationships, and insights derived from the data analysis.

Keywords

This research focuses on strategic alliances, international business, globalization, competitive advantage, resource sharing, trust, control, joint ventures, mergers, global marketplace, and organizational collaboration.

• Universidad: The University of Liverpool
• Calificación: A
• Autor: Mark Herjervic (Autor)
• Año de publicación: 2010
• Páginas: 75
• No. de catálogo: V268615
• ISBN (Ebook): 9783656596325
• ISBN (Libro): 9783656596318
• Idioma: Inglés
• Etiqueta: strategic, alliances, creating, growth, opportunities, international, market, towards, global, village