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BMW: Entering the Automobile Market in Brazil

Name: BMW: Entering the Automobile Market in Brazil
Price: 15.99 EUR
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Author: M.Sc., B.A., B.Sc. Marcel Keller
ISBN: 978-3-656-60350-4

Critical Analysis and Evaluation of the Automobile Market in Brazil

Term Paper, 2012

21 Pages, Grade: 1

M.Sc., B.A., B.Sc. Marcel Keller (Author)

Excerpt

List of Figures

List of Table

1. Introduction.

2. BMW within the Global Automobile Industry
2.1 Automobile Industry at a Glance
2.2 Competitors, Suppliers and Potential Entrants
2.3 Buyers and the Risk of Substitutes
2.4 New Opportunities in Emerging Markets with Focus on Brazil

3. Business Environment in Brazil
3.1 Political and Legal Factors
3.2 Economic and Infrastructural Factors
3.3 Sociocultural and Technological Factors
3.4 Strategic Reasons for Expanding to Brazil

4. Market Entry Strategy
4.1 Current Market Strategy and Selection of Preferred Entry Mode
4.2 Identifying Strategic Options for Preferred Entry Mode
4.3 Recommendations

5. Conclusion

List of References

Appendix

Excerpt out of 21 pages

Details

Title: BMW: Entering the Automobile Market in Brazil
Subtitle: Critical Analysis and Evaluation of the Automobile Market in Brazil
College: Coventry University (Business School)
Grade: 1
Author: M.Sc., B.A., B.Sc. Marcel Keller (Author)
Year: 2012
Pages: 21
Catalog Number: V269268
ISBN (eBook): 9783656603504
ISBN (Book): 9783656603436
File size: 514 KB
Language: English
Notes
Keywords: BMW, Emerging Market, Business, Analysis, Evaluation, Entry Modes, SWOT, Logsitics, Porter, Five Forces, Micro, Macro

Quote paper: M.Sc., B.A., B.Sc. Marcel Keller (Author), 2012, BMW: Entering the Automobile Market in Brazil, Munich, GRIN Verlag, https://www.grin.com/document/269268

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