Extrait
Contents
List of Figures
List of Table
1. Introduction.
2. BMW within the Global Automobile Industry
2.1 Automobile Industry at a Glance
2.2 Competitors, Suppliers and Potential Entrants
2.3 Buyers and the Risk of Substitutes
2.4 New Opportunities in Emerging Markets with Focus on Brazil
3. Business Environment in Brazil
3.1 Political and Legal Factors
3.2 Economic and Infrastructural Factors
3.3 Sociocultural and Technological Factors
3.4 Strategic Reasons for Expanding to Brazil
4. Market Entry Strategy
4.1 Current Market Strategy and Selection of Preferred Entry Mode
4.2 Identifying Strategic Options for Preferred Entry Mode
4.3 Recommendations
5. Conclusion
List of References
Appendix
Fin de l'extrait de 21 pages
- Citation du texte
- M.Sc., B.A., B.Sc. Marcel Keller (Auteur), 2012, BMW: Entering the Automobile Market in Brazil, Munich, GRIN Verlag, https://www.grin.com/document/269268
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