Credit cards have become a popular payment system used in many UK universities. Students in universities are turning to credit card companies for financial assistance with the aim of boosting their income and building credit history. This dissertation delves into the issue of marketing financial services of credit cards receptive to university students in UK.
Chapter 1 presents the background of research, aims and objectives, and justification of study. The main aim of this research is to investigate the attitudes of students towards credit card services, and present student friendly promotional strategies expected from financial institutions. Chapter 2 provides an analysis of literature on the emergence of marketing financial services in UK and major aspects of credit card services in universities. This research integrates questionnaires with secondary sources, as discussed in chapter 3. The major findings in chapter 4 indicate that many students are not satisfied with credit card services because they lack financial knowledge. Further analysis in chapter 5 indicates that banks need to focus on financial education, personal selling, and internet marketing when promoting credit cards. Banks should collaborate with universities to promote credit card services and establish a long time relationship with students.
Table of Contents
- Chapter One: Introduction
- 1.0 Introduction
- 1.1 Aims and Objectives
- 1.2 Significance of the Research
- 1.3 Structure of Research
- Chapter Two: Literature Review
- 2.0 Introduction
- 2.1 Emergence of Financial Services in Britain
- 2.2 Features of Financial Services Marketing
- 2.3 Credit Card as a Payment System
- 2.3.1 Advantages of Using Credit Cards
- 2.3.2 Disadvantages of Credit Cards
- 2.4 Need for Marketing Credit Cards in UK Universities
- 2.5 Attitudes of Students on Credit Cards
- 2.6 Strategies of Optimizing Credit Card Usage
- 2.6.1 Protecting University Students from Bad Usage of Credit Cards
- 2.7 Summary
- Chapter Three: Methodology
- 3.0 Introduction
- 3.1 Methodology
- 3.2 Ethical Consideration
- 3.3 Sample Design
- 3.3.1 Sample Size
- 3.3.2 Sampling Method
- 3.4 Institutions Targeted
- 3.5 Method of Data Collection
- 3.5.1 Advantages of Questionnaires
- 3.5.2 Limitations of Questionnaires
- 3.5.3 Questionnaire Design and Conduct
- 3.6 Summary
- Chapter Four: Findings
- 4.0 Introduction
- 4.1 Presentation of Data and Analysis
- 4.1.1 Analysis of Questionnaire
- 4.2 Summary
- Chapter Five: Discussion
- Chapter Six: Conclusion
- 6.0 Conclusion
- 6.1 Limitation of Study
- 6.2 Implication for Further Research
Objectives and Key Themes
This research investigates the attitudes of UK university students towards credit card services and proposes student-friendly promotional strategies for financial institutions. The study aims to understand student perspectives on credit cards, identify areas for improvement in credit card marketing, and offer actionable recommendations for banks and universities. * Student attitudes towards credit card services * Effective marketing strategies for credit cards targeting university students * The role of financial education in responsible credit card usage * Collaboration between banks and universities to promote financial literacy * The impact of various marketing channels on student credit card adoptionChapter Summaries
Chapter One: Introduction: This chapter sets the stage for the research by introducing the background of credit card usage among university students in the UK. It clearly defines the research aims and objectives, emphasizing the need to understand student attitudes and develop effective marketing strategies. The chapter justifies the significance of the research by highlighting the growing reliance of students on credit cards and the potential risks associated with irresponsible usage. Finally, it outlines the structure of the dissertation, providing a roadmap for the reader.
Chapter Two: Literature Review: This chapter delves into the existing literature on financial services marketing in the UK, focusing specifically on credit cards and their role within the university student demographic. It examines the emergence of financial services in Britain, explores the key features of effective financial services marketing, and provides a detailed analysis of credit cards as a payment system, including their advantages and disadvantages. The chapter also addresses the specific need for targeted credit card marketing strategies within UK universities and reviews existing research on student attitudes towards credit cards. It concludes by proposing strategies for optimizing credit card usage and protecting students from potential risks associated with irresponsible spending.
Chapter Three: Methodology: This chapter meticulously details the research methodology employed in the study. It explains the chosen research approach and justifies its suitability for addressing the research questions. The chapter outlines ethical considerations that guided the research process, ensuring data collection and analysis were conducted in a responsible and ethical manner. A comprehensive description of the sampling design, including sample size and the sampling method used, is provided, followed by an explanation of the institutions targeted for the research. The chapter further explains the data collection method, emphasizing the use of questionnaires and discussing their advantages and limitations. Finally, it provides detailed information about the questionnaire design and implementation.
Chapter Four: Findings: This chapter presents the key findings of the research, drawing on the data collected through the questionnaires. It presents a detailed analysis of the collected data, providing insights into various aspects of student attitudes towards credit cards and their usage patterns. The analysis likely includes detailed tables and figures that illustrate the findings. This chapter synthesizes the data analysis, offering a clear picture of the research results without drawing final conclusions, which would be reserved for the discussion and conclusion chapters.
Chapter Five: Discussion: This chapter analyzes the findings presented in Chapter Four. It interprets the results in the context of the existing literature reviewed in Chapter Two, exploring the implications of the findings and their significance for understanding student attitudes and preferences regarding credit card services. This chapter likely compares the findings with existing research on the topic and will identify any gaps in the existing literature. It serves as a bridge between the data analysis and the conclusions of the research.
Keywords
Credit card marketing, university students, financial services, consumer behavior, financial literacy, marketing strategies, payment systems, risk management, financial education, student debt, UK universities, promotional strategies, questionnaire research.
Frequently Asked Questions: A Comprehensive Language Preview
What is the subject of this research?
This research investigates the attitudes of UK university students towards credit card services and proposes student-friendly promotional strategies for financial institutions. It aims to understand student perspectives, identify areas for improvement in credit card marketing, and offer actionable recommendations for banks and universities.
What are the key themes explored in this research?
Key themes include student attitudes towards credit cards, effective marketing strategies targeting university students, the role of financial education in responsible credit card usage, collaboration between banks and universities to promote financial literacy, and the impact of various marketing channels on student credit card adoption.
What is included in the Table of Contents?
The Table of Contents outlines the structure of the research, including an introduction, a literature review, a methodology section, a findings chapter, a discussion, and a conclusion. Each chapter is further divided into sub-sections that delve into specific aspects of the research topic.
What is covered in the Introduction (Chapter One)?
Chapter One sets the context, defines the research aims and objectives, highlights the significance of the study, and outlines the dissertation's structure.
What does the Literature Review (Chapter Two) entail?
Chapter Two explores existing literature on financial services marketing in the UK, focusing on credit cards and their relevance to university students. It analyzes the emergence of financial services, features of marketing, credit card advantages and disadvantages, the need for targeted marketing in universities, student attitudes, and strategies for optimizing credit card usage and mitigating risks.
How is the Methodology (Chapter Three) described?
Chapter Three details the research methodology, including the research approach, ethical considerations, sample design (size and method), targeted institutions, data collection methods (questionnaires, advantages and limitations), and questionnaire design and implementation.
What are the key findings (Chapter Four)?
Chapter Four presents the research findings based on data collected through questionnaires. It provides a detailed analysis of student attitudes and usage patterns, likely including tables and figures illustrating the results.
What is discussed in Chapter Five?
Chapter Five analyzes the findings from Chapter Four, interpreting the results within the context of the literature review. It explores the implications of the findings and identifies potential gaps in existing research.
What does the Conclusion (Chapter Six) include?
Chapter Six summarizes the research's overall conclusion, acknowledges limitations of the study, and suggests avenues for further research.
What are the key words associated with this research?
Keywords include credit card marketing, university students, financial services, consumer behavior, financial literacy, marketing strategies, payment systems, risk management, financial education, student debt, UK universities, promotional strategies, and questionnaire research.
What is the overall goal of this research?
The overarching goal is to understand UK university students' attitudes toward credit cards and develop effective, student-friendly promotional strategies for financial institutions, promoting responsible credit card use.
- Citar trabajo
- Alex Johnson (Autor), 2010, Financial Services Marketing Of Credit Card Receptive To University Students In UK, Múnich, GRIN Verlag, https://www.grin.com/document/269298
