Dell is the third largest and the fastest growing company in the computer systems industry and it is intending to deliver superior experience to the customers, via its unique direct business model. It has bestowed the world with award winning products and relevant service, in all around the globe.
The success story of Dell is based on the simple promise which is to listen to the valuable customers and deliver the services and technology they value.
Dell computer corporation is the most visible success story in the market as they sale their computers directly to the customers over internet. They have adopted direct model approach for globally selling their products. This approach bridges the gap between the customers and suppliers and wins their trust and loyalty. The system works as build-to-order sales and link the workers, managers, suppliers, service personals and customers on its internet build rapid response system. It has proved to be revolution for the company’s communication system.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Global Strategy adopted by Dell
- Critical factors of success of global direct model of Dell
- Rapid Response Sales
- Rapid Response Customer Service
- Rapid Response Value Chain
- Rapid Response for Continuous Improvement
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The text aims to analyze the global direct model strategy employed by Dell, exploring the critical factors contributing to its success. It investigates the unique aspects of Dell's business model, focusing on its rapid response systems and their impact on communication, collaboration, and overall performance.
- Dell's Global Direct Model
- Rapid Response Systems
- Impact of Rapid Response Systems on Communication and Collaboration
- Customer Service and Satisfaction
- Continuous Improvement and Organizational Performance
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of Dell as a global technology corporation, highlighting its commitment to innovation, service, and customer satisfaction. The chapter then details the company's unique direct business model, emphasizing its focus on building relationships with customers and suppliers.
The second chapter dives into Dell's global strategy, focusing on its direct model approach to selling computers. It examines how this model bridges the gap between customers and suppliers, fostering trust and loyalty. Dell's emphasis on rapid response systems, particularly in sales, customer service, value chain management, and continuous improvement, is also explored.
The text continues to analyze the effectiveness of Dell's rapid response systems, highlighting their role in facilitating real-time communication and collaboration among stakeholders. Each system is detailed, demonstrating their impact on improving communication, enhancing customer experience, and fostering continuous improvement.
The chapter concludes with a discussion of how the global direct model has contributed to Dell's success and its commitment to investing in new sales, design, and manufacturing initiatives across Asia, Europe, and North America.
Schlüsselwörter (Keywords)
The key terms and concepts discussed in this text include global direct model, rapid response systems, customer service, value chain, continuous improvement, stakeholder communication, global strategy, and organizational performance.
- Quote paper
- Hillary Mwendwa (Author), 2013, Analysing Global Products: Dell Inc, Munich, GRIN Verlag, https://www.grin.com/document/269360
