It can be quite difficult to source examples of effective crisis strategies in creative enterprise. Companies may be small, they may not have product that if defective could bring harm to the masses, inciting a recall, or even if a crisis occurred, would necessarily lead to financial ruin or impact enough jobs as to be considered newsworthy. Essentially, being portrayed negatively in the media is what is considered a ‘crisis’ rather than whatever was at fault in the first instance. This is undoubtedly due to the unpredictability of what character-revealing hue the media may taint their brush with when presented the opportunity to paint a picture of whatever business has managed the misfortune of unintentionally wandering into the spotlight. Even though being in the spotlight can be very good for business, a crisis is when a business finds itself in there for the wrong reasons.
The biggest business there is in creative enterprise is of course actors. Their sheer bankability provides millions of dollars and hundreds of jobs for each movie they secure, so much can be at stake if their reputation goes down and at the wrong time. When analysing public image and crisis management strategies, the business of being one person follows the same principles of those strategies being employed by companies and corporations because they are in themselves a brand. If a celebrity does not behave accordingly when a crisis occurs, especially when it is usually their behaviour that has caused the crisis, devastating consequences can ensue. They employ publicists just as companies procure PR personnel - for the management of crises and to nudge their image in the right direction, or at times, drag it kicking and screaming. Many act on their own volition, which can be very precarious if they were a big company. But celebrities are probably the easiest for the public to forgive, as after all it is their job to entertain and a public discretion is hardly akin to a situation such as a large toy manufacturer producing their latest line of product which has just caused several child fatalities due to toxic parts. The methods they employ during scandals can be measured by textbook crisis management procedures on a smaller scale humanly while generally on a much larger scale publically.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Crisis Management
- The Bottom Line: Act Fast
- Contrition and Diffusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text explores the strategies celebrities employ to manage crises in their public image. It examines how these strategies align with crisis management principles applied by businesses and corporations, recognizing celebrities as brands themselves. The text analyzes successful and unsuccessful examples of crisis management within the entertainment industry, highlighting the importance of swift action, taking responsibility, and public contrition in minimizing damage and fostering public forgiveness.
- Crisis management strategies in the entertainment industry
- The role of public image and brand management for celebrities
- The impact of media coverage and public perception on crisis management
- The importance of swift action, honesty, and taking responsibility in crisis situations
- The effectiveness of contrition and public apology in restoring public trust
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of celebrity crisis management, emphasizing the unique challenges faced by individuals whose careers are built upon their public image. The chapter explores how negative media portrayals can significantly impact a celebrity's professional success and financial stability.
- Crisis Management: This chapter delves into the definition of a crisis as it pertains to businesses and celebrities, highlighting the role of media scrutiny and public perception in shaping crisis narratives. The chapter outlines key strategies for managing crises, emphasizing the importance of proactive measures, honesty, and prompt communication with the media.
- The Bottom Line: Act Fast: This chapter stresses the importance of quick and decisive action when facing a crisis. It emphasizes the detrimental impact of delaying action and the effectiveness of taking responsibility and rectifying the situation promptly. The chapter uses examples of celebrities who have handled crises successfully and unsuccessfully, illustrating the consequences of procrastination and evading responsibility.
- Contrition and Diffusion: This chapter focuses on the role of contrition and apology in crisis management. It examines how celebrities who have taken responsibility for their actions and expressed sincere remorse have often been forgiven by the public, regaining their public image. The chapter uses the case of Hugh Grant as a textbook example of successful crisis management through contrition and public apology.
Schlüsselwörter (Keywords)
Key concepts explored in this text include celebrity crisis management, public image, media scrutiny, brand management, swift action, responsibility, contrition, public apology, and damage control. These concepts are further exemplified through case studies of celebrities who have navigated various crises, offering insights into the dynamics of public perception and the effectiveness of different crisis management strategies.
- Quote paper
- Nick Birch (Author), 2009, Celebrity crisis management strategies, Munich, GRIN Verlag, https://www.grin.com/document/269671
