The knowledge gap theory of communication


Essai, 2013

10 Pages, Note: 1.3


Résumé ou Introduction

The Knowledge Gap Theory of Communication is primarily concerned with the unequal distribution of information throughout society and the correlating access to knowledge pertaining to socioeconomic status. The Knowledge Gap Hypothesis was first proposed in 1970 by three University of Minnesota researchers: Phillip J. Tichenor, then Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology, and Clarice N. Olien, Instructor in Sociology (Yoo Ri & Southwell, N/A). The hypothesis explains that there is a resulting divide between people of lower and higher socioeconomic status ‘as the infusion of mass media information into a social system increases, higher socioeconomic-status segments tend to acquire this information faster than lower socioeconomic-status population segments so that the gap in knowledge between the two tends to increase rather than decrease’ (Tichenor, Donohue, and Olien, 1970, p159-160). The resulting speed at which people are able to access tradition mass-media compared to modern systems may be surprisingly congruent when underlying education is taken into consideration.

Résumé des informations

Titre
The knowledge gap theory of communication
Université
Central Queensland University
Cours
Applied Communication Arts
Note
1.3
Auteur
Année
2013
Pages
10
N° de catalogue
V269683
ISBN (ebook)
9783656609438
ISBN (Livre)
9783656696117
Taille d'un fichier
764 KB
Langue
anglais
Annotations
Grade has been converted from Australian (27/30) to German (1.3)
Mots clés
Nick Birch, Applied Communication, Communications, Arts, Knowledge Gap Theory, Creative Enterprise
Citation du texte
Nick Birch (Auteur), 2013, The knowledge gap theory of communication, Munich, GRIN Verlag, https://www.grin.com/document/269683

Commentaires

  • Pas encore de commentaires.
Lire l'ebook
Titre: The knowledge gap theory of communication



Télécharger textes

Votre devoir / mémoire:

- Publication en tant qu'eBook et livre
- Honoraires élevés sur les ventes
- Pour vous complètement gratuit - avec ISBN
- Cela dure que 5 minutes
- Chaque œuvre trouve des lecteurs

Devenir un auteur