For many companies, International market is touted to be of foremost importance. Multinational giants like Nokia, Hewlett Packard, Wall-mart, and JP Morgan are just a few fine examples of companies operating in different markets. The primary goal, focus, and targets of these companies are different for every country. One of the primary reasons for this is difference in key international environment. The marketing, operation, and sales strategies also changes according to the international scenario. For instance, companies like Nokia and HP focus on low cost products in developing countries like India, China, and Brazil. The international environment often forces a large number of companies to change their marketing strategies.
Contents
Executive Summary
Literature Review
Why going global has become essential?
Important Factors In Market Entry Strategies
Market Entry Objectives
Reasons of Failure Of Market Entry Strategies
International marketing and Market entry strategies for customer centric companies
The foray of international market entry strategies in Retail sector
Factors influencing international market entry strategies
International product, service, distribution, pricing, and logistics
Penetration Level affects marketing and sales strategies for any multinational giant
Planning of International Marketing and operations in accordance with organizational development
References:
Frequently Asked Questions
Why is going global essential for modern companies?
Going global allows companies to access larger customer bases, diversify risks, and achieve economies of scale. Multinational giants like Nokia and HP leverage different markets to maintain competitive advantages.
What factors influence international market entry strategies?
Key factors include the international economic environment, cultural differences, legal regulations in the target country, and the specific penetration level a company aims to achieve.
How do marketing strategies change in developing countries?
In developing countries like India, China, and Brazil, companies often focus on low-cost products and value-based pricing to appeal to a large population with different purchasing power than Western markets.
Why do some international market entry strategies fail?
Failures often occur due to a lack of understanding of the local culture, poor logistics planning, incorrect pricing strategies, or failing to adapt the product to local consumer needs.
What is a customer-centric approach in international marketing?
A customer-centric approach focuses on building strategies around the specific needs and behaviors of local customers rather than applying a "one-size-fits-all" global model.
How does the retail sector handle international expansion?
Retailers like Walmart must carefully plan their distribution and supply chain logistics to match the local infrastructure while adjusting their product mix to suit local tastes and shopping habits.
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- Charles Billy (Autor), 2011, International Marketing and Planning, Múnich, GRIN Verlag, https://www.grin.com/document/270832
