For many companies, International market is touted to be of foremost importance. Multinational giants like Nokia, Hewlett Packard, Wall-mart, and JP Morgan are just a few fine examples of companies operating in different markets. The primary goal, focus, and targets of these companies are different for every country. One of the primary reasons for this is difference in key international environment. The marketing, operation, and sales strategies also changes according to the international scenario. For instance, companies like Nokia and HP focus on low cost products in developing countries like India, China, and Brazil. The international environment often forces a large number of companies to change their marketing strategies.
Contents
Executive Summary
Literature Review
Why going global has become essential?
Important Factors In Market Entry Strategies
Market Entry Objectives
Reasons of Failure Of Market Entry Strategies
International marketing and Market entry strategies for customer centric companies
The foray of international market entry strategies in Retail sector
Factors influencing international market entry strategies
International product, service, distribution, pricing, and logistics
Penetration Level affects marketing and sales strategies for any multinational giant
Planning of International Marketing and operations in accordance with organizational development
References:
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- Charles Billy (Autor), 2011, International Marketing and Planning, Múnich, GRIN Verlag, https://www.grin.com/document/270832
