The research report elaborates on responsibilities of Fashion buyer, who was recently appointed in a Paris based Children’s wear retail organization. The organization deals with three product lines: Children’s Wear, Swimwear and Nightwear. The introduction part of the paper discusses a little bit about the Paris fashion apparel industry and outlines three selling methods that can be used to maximize the profitability of the organization. Then, the paper goes on explaining how these three selling methods can be used and what kind of strategies to be implemented by keeping textile legislations and international currency implications in mind for each method to increase the profitability. This paper also provides an in depth information on key functional areas or key responsibility areas of fashion buyer in apparel retail sector.
As we are looking to maximize the sales of children’s wear in the first season, the paper emphasized more on what a fashion buyer should do in the first 100 days of his new post to secure maximum profitability. The paper also provided information on strategies to be used to effectively promote the children’s wear products for second season also.
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France is one of the leading countries in manufacturing high quality fabrics and fashionable apparels. In this technology driven world, the percent of transactions happen through retail outlets have been getting down day-by-day. Nearly 35 percent of transactions happen through retail outlets where as 25 percent of transactions happen through online. With the increased awareness levels and secure payment gateways, the internet retailing industry has been reporting record levels of growth rates for past 2 to 3 years.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Online Sales Method to Increase Profitability
- Wholesale Sales Method to Increase Profitability
- Retail Sales Method to Increase Profitability
- Key Responsibilities of Fashion Buyer
- Strategies for Maximizing Profitability in the First 100 Days
- Strategies for Maximizing Profitability in the Second Season
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research report explores the responsibilities of a newly appointed Fashion Buyer in a Parisian children's wear retail organization. The primary objective is to analyze and implement strategies for maximizing profitability through various selling methods, including online, wholesale, and retail sales. The report considers key factors like textile legislation, international currency implications, and effective online marketing strategies to achieve sustainable growth for the organization.
- Maximizing Profitability through Different Selling Methods
- Implementation of Effective Online Sales Strategies
- Impact of Textile Legislation and Currency Volatility
- Key Responsibilities and Strategies for Fashion Buyers
- Strategies for Success in the First 100 Days and Subsequent Seasons
Zusammenfassung der Kapitel (Chapter Summaries)
- The Executive Summary provides an overview of the research report, highlighting its focus on the responsibilities of a Fashion Buyer, profitability maximization strategies, and the impact of key external factors.
- The Introduction section delves into the Parisian fashion apparel industry, emphasizing the importance of online retailing in maximizing revenue. It also addresses the crucial considerations of textile legislation in France and the implications of international currency fluctuations on the business.
- The chapter on Online Sales Method to Increase Profitability explores the potential of internet sales and outlines strategies for driving website traffic, improving navigations, providing quality product information, and leveraging online marketing techniques to boost sales.
- The chapter on Wholesale Sales Method to Increase Profitability discusses strategies for building strong relationships with wholesale buyers, conducting product presentations, negotiating favorable terms, and managing inventory effectively.
- The chapter on Retail Sales Method to Increase Profitability focuses on creating an engaging retail experience, optimizing store layout, managing inventory effectively, and providing excellent customer service to drive in-store sales.
Schlüsselwörter (Keywords)
This research report focuses on key topics such as fashion buying, retail sales, online sales, wholesale sales, textile legislation, international currency, profitability maximization, online marketing, website analytics, search engine optimization, and the role of a fashion buyer in the children's wear apparel industry. It also explores strategies for effectively managing and promoting children's wear products across different sales channels.
- Citar trabajo
- Maureen Ndavi (Autor), 2011, Fashion Buying in the Children's Wear sector, Múnich, GRIN Verlag, https://www.grin.com/document/271476
