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Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria

Marketing

Term Paper (Advanced seminar), 2014

26 Pages, Grade: 2,0

Julia Teigeler (Author)

Excerpt

Executive summary

List of Figures

Introduction

1 Theoretical approach market analysis and definition
1.1 Marketing definition
1.2 Marketing objectives and strategy
1.3 Market Analysis with limitations and benefits
1.4 Pest Analysis
1.5 SWOT Analysis
1.6 Competition
1.6.1 Opportunities
1.6.2 Behaviour
1.7 Positioning
1.8 Unique selling proposition
1.9 Customer Care concepts

2 Market Analysis of Red Bull
2.1 Introduction of the company
2.2 Marketing objectives and strategy
2.3 SWOT - PEST Analysis
2.3.1 Political
2.3.2 Economic
2.3.3 Social
2.3.4 Technology
2.3.5 Strength
2.3.6 Weaknesses
2.4 Needs for the product
2.5 Competition
2.6 Positioning
2.7 Unique Selling Proposition
2.8 Target Group

3. Conclusion

Bibliography

Appendices

Statement of Authorship

Excerpt out of 26 pages

Details

Title: Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria
Subtitle: Marketing
College: University of Applied Sciences Essen
Grade: 2,0
Authors: Julia Teigeler (Author)Ann-Katrin Hahne (Author)
Year: 2014
Pages: 26
Catalog Number: V271840
ISBN (eBook): 9783656660453
ISBN (Book): 9783656660477
File size: 4343 KB
Language: English
Keywords: market, analysis, bull, germany, switzerland, austria, marketing

Quote paper: Julia Teigeler (Author)Ann-Katrin Hahne (Author), 2014, Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria, Munich, GRIN Verlag, https://www.grin.com/document/271840

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