Extracto
Table of Contents
Executive summary
List of Figures
Introduction
1 Theoretical approach market analysis and definition
1.1 Marketing definition
1.2 Marketing objectives and strategy
1.3 Market Analysis with limitations and benefits
1.4 Pest Analysis
1.5 SWOT Analysis
1.6 Competition
1.6.1 Opportunities
1.6.2 Behaviour
1.7 Positioning
1.8 Unique selling proposition
1.9 Customer Care concepts
2 Market Analysis of Red Bull
2.1 Introduction of the company
2.2 Marketing objectives and strategy
2.3 SWOT - PEST Analysis
2.3.1 Political
2.3.2 Economic
2.3.3 Social
2.3.4 Technology
2.3.5 Strength
2.3.6 Weaknesses
2.4 Needs for the product
2.5 Competition
2.6 Positioning
2.7 Unique Selling Proposition
2.8 Target Group
3. Conclusion
Bibliography
Appendices
Statement of Authorship
- Citar trabajo
- Julia Teigeler (Autor)Ann-Katrin Hahne (Autor), 2014, Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria, Múnich, GRIN Verlag, https://www.grin.com/document/271840
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