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Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria

Marketing

Hausarbeit (Hauptseminar), 2014

26 Seiten, Note: 2,0

Julia Teigeler (Autor:in)

Leseprobe

Executive summary

List of Figures

Introduction

1 Theoretical approach market analysis and definition
1.1 Marketing definition
1.2 Marketing objectives and strategy
1.3 Market Analysis with limitations and benefits
1.4 Pest Analysis
1.5 SWOT Analysis
1.6 Competition
1.6.1 Opportunities
1.6.2 Behaviour
1.7 Positioning
1.8 Unique selling proposition
1.9 Customer Care concepts

2 Market Analysis of Red Bull
2.1 Introduction of the company
2.2 Marketing objectives and strategy
2.3 SWOT - PEST Analysis
2.3.1 Political
2.3.2 Economic
2.3.3 Social
2.3.4 Technology
2.3.5 Strength
2.3.6 Weaknesses
2.4 Needs for the product
2.5 Competition
2.6 Positioning
2.7 Unique Selling Proposition
2.8 Target Group

3. Conclusion

Bibliography

Appendices

Statement of Authorship

Ende der Leseprobe aus 26 Seiten

Details

Titel: Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria
Untertitel: Marketing
Hochschule: FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule
Note: 2,0
Autoren: Julia Teigeler (Autor:in)Ann-Katrin Hahne (Autor:in)
Jahr: 2014
Seiten: 26
Katalognummer: V271840
ISBN (eBook): 9783656660453
ISBN (Buch): 9783656660477
Dateigröße: 4343 KB
Sprache: Englisch
Schlagworte: market, analysis, bull, germany, switzerland, austria, marketing

Arbeit zitieren: Julia Teigeler (Autor:in)Ann-Katrin Hahne (Autor:in), 2014, Market Analysis of Red Bull based on the countries Germany, Switzerland and Austria, München, GRIN Verlag, https://www.grin.com/document/271840

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