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The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success


Term Paper, 2014

32 Pages


Excerpt


Table of Contents

List of abbreviations

List of Figures

List of Tables

1 Introduction
1.1 Problem and Objectives
1.2 Procedure of Seminar Paper

2 FC Bayern Munich
2.1 FC Bayern Munich E.V.
2.2 The Company – Structure & financial Situation

3 Marketing Concept of FC Bayern Munich
3.1 Marketing Analysis of current Situation
3.1.1 European Football Market
3.1.2 Impressive FC Bayern Munich
3.1.3 Five Forces Model of Porter
3.1.4 Strengths, Weaknesses, Opportunities and Threats (SWOT)
3.1.4.1 SWOT – Analysis
3.1.4.2 SWOT – Matrix
3.2 Marketing Objectives
3.3 Marketing Strategy
3.3.1 Product Policy
3.3.2 Price Policy
3.3.3 Distribution Policy
3.3.4 Communication Policy

4 Outlook

Appendices

Bibliography

Excerpt out of 32 pages

Details

Title
The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success
College
FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Freiburg
Author
Year
2014
Pages
32
Catalog Number
V274808
ISBN (eBook)
9783656677109
ISBN (Book)
9783656695714
File size
1035 KB
Language
English
Keywords
FC Bayern München, success, emotionality, emotion, sport, soccer, football, marketing, porter, bundesliga, champions league, concept, swot, pest, five forces, product, price, distribution, communication, policy, strategy, objective, strategie, ziele
Quote paper
Matthias Ackermann (Author), 2014, The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success, Munich, GRIN Verlag, https://www.grin.com/document/274808

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