This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:
History of the Internet (when? Why? Background? Political background?);
Difference between www and Internet / Who invented www;
Typical services of www;
Technical background (what inventions, how many listeners);
New Economy;
Some Definitions;
B2C/B2B/C2B/C2C;
What is Intranet / Extranet?;
Information Society;
Five key drivers;
Moore’s law;
Web 2.0;
Comparing services of Web 1.0 and Web 2.0;
Push & Pull Communication;
1-2 mega trends;
Attributes of value added;
Revenue sources;
Social media (criteria);
Small world (what is the idea? Where used?);
Storytelling;
Viral Marketing (+ examples);
Marketing in eCommerce.
Table of Contents
- 1. History of the Internet
- 2. Difference between www and Internet
- 3. Typical services of www
- 4. Technical background
- 5. New Economy
- 6. Some Definitions
- 7. B2C/B2B/C2B/C2C
- 8. What is Intranet / Extranet?
Objectives and Key Themes
This text aims to provide a historical overview of the internet, from its origins to the development of the World Wide Web and the rise and fall of the dot-com bubble. It also explores different types of online business models and the technical distinctions between the internet and the World Wide Web.
- The historical development of the internet and the World Wide Web.
- The differences between the internet and the World Wide Web.
- The evolution of online business models (B2C, B2B, C2C, C2B).
- The rise and fall of the "New Economy" and the dot-com bubble.
- Technical aspects and services provided by the internet and WWW.
Chapter Summaries
1. History of the Internet: This chapter traces the history of the internet, starting with its origins in the Cold War and the US government's response to the Soviet Union's launch of Sputnik. It details the development of ARPANET, the precursor to the modern internet, highlighting key figures like Licklider and Roberts. The chapter then follows the growth and expansion of the internet, from its initial use within academic and government research labs to its public release and subsequent explosive growth, including its development in Germany.
2. Difference between www and Internet: This chapter clarifies the fundamental distinction between the internet and the World Wide Web. The internet is defined as a global system of interconnected computer networks, the underlying infrastructure providing connectivity. The World Wide Web, on the other hand, is presented as a specific service operating on the internet, a system of interlinked hypertext documents. The chapter credits Tim Berners-Lee with the invention of the World Wide Web and the development of HTML, highlighting the significance of this innovation.
3. Typical services of www: This chapter outlines the various services offered by the World Wide Web, categorizing them into basic services (like email), social internet services (such as bulletin board systems and newsgroups), and information services (including search engines like Archie, Gopher, and WAIS).
4. Technical background: The chapter focuses on the rapid diffusion of the WWW, contrasting its adoption rate with that of radio and television. It highlights the incredibly fast user growth, especially exemplified by the rapid expansion of Facebook's user base, emphasizing the immense speed of technological adoption in the late 20th and early 21st centuries.
5. New Economy: This chapter explores the phenomenon known as the "New Economy" or "Digital Economy," characterized by the significant impact of information technology on economic activities. It describes the rapid growth and investment in e-business and e-commerce during the late 1990s, followed by the subsequent "dot-com bubble" and its eventual burst in 2000. The chapter analyzes the factors contributing to this boom and bust cycle, including unrealistic expectations, easy access to loans, and speculative investments.
6. Some Definitions: This chapter provides clear definitions of key terms: e-commerce (the buying and selling of goods and services online) and e-business (the broader transformation of business processes using internet technologies). The chapter further elaborates on the relationship between e-commerce and e-business, exploring the varying perspectives of e-commerce being a subset of, equivalent to, or broadly encompassing e-business.
7. B2C/B2B/C2B/C2C: This chapter delves into the various business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C) models of e-commerce and e-business. It provides examples of companies operating within each model, demonstrating the diversity and scope of online transactions.
8. What is Intranet / Extranet?: This chapter defines and distinguishes between intranets (private networks within companies) and extranets (networks extending intranets to external partners like customers and suppliers). It uses diagrams to illustrate how these networks relate to the internet and the broader world, emphasizing their roles in internal communication and external collaboration.
Keywords
Internet, World Wide Web (WWW), HTML, e-commerce, e-business, B2C, B2B, C2C, C2B, New Economy, dot-com bubble, ARPANET, intranet, extranet, Tim Berners-Lee.
Frequently Asked Questions: A Comprehensive Language Preview
What is the main topic of this text?
This text provides a comprehensive overview of the internet and World Wide Web, covering their history, technical aspects, various business models (B2C, B2B, C2C, C2B), the rise and fall of the dot-com bubble, and related concepts like intranets and extranets.
What are the key themes explored in this text?
The key themes include the historical development of the internet and WWW, the distinction between the internet and WWW, the evolution of online business models, the "New Economy" and the dot-com bubble, and the technical underpinnings of internet services.
What is the difference between the internet and the World Wide Web?
The internet is a global network of interconnected computer networks, the underlying infrastructure. The World Wide Web is a service that runs on the internet, a system of interlinked hypertext documents accessed via browsers. Think of the internet as the highway system, and the World Wide Web as the cars and destinations on that system.
What are the different types of e-commerce models discussed?
The text details four e-commerce models: Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Business (C2B), and Consumer-to-Consumer (C2C). Examples of each model are provided to illustrate their differences.
What is the "New Economy" and the dot-com bubble?
The "New Economy" refers to the period of rapid economic growth fueled by advancements in information technology and the rise of e-commerce. The dot-com bubble was a period of excessive investment in internet-based companies, followed by a sharp decline and market correction.
What is the historical context of the internet's development?
The text traces the internet's origins from its beginnings in the Cold War era with ARPANET, through its expansion in academic and government settings, to its eventual public release and widespread adoption. The role of key figures like Licklider and Roberts, and the impact of Sputnik are highlighted.
What are the typical services offered by the World Wide Web?
The text categorizes WWW services into basic services (e.g., email), social internet services (e.g., bulletin board systems, newsgroups), and information services (e.g., search engines like Archie, Gopher, and WAIS).
What is the technical background of the WWW's rapid diffusion?
The text compares the adoption rate of the WWW with that of radio and television, highlighting the incredibly fast user growth and the speed of technological adoption, particularly exemplified by the expansion of Facebook's user base.
What are intranets and extranets?
An intranet is a private network within an organization. An extranet extends the intranet to external partners such as customers and suppliers, facilitating communication and collaboration.
What are some key terms defined in this text?
Key terms defined include e-commerce, e-business, B2C, B2B, C2C, C2B, and the distinctions between them, along with detailed explanations of intranets and extranets. The text also clarifies the relationship between e-commerce and e-business.
- Quote paper
- Laura Herrmann (Author), 2012, Summary E-Commerce, Munich, GRIN Verlag, https://www.grin.com/document/277880
