Marketing Research & Innovative Product Launch in Indian Sanitation Industry


Project Report, 2014

33 Pages, Grade: B


Excerpt


TABLE OF CONTENTS

Chapter-1: Aims & Objectives with Background Context
1.1. Background Context
1.2. Aims & Objectives
1.3. Motivation
1.4. Method

Chapter-2: Literature Review
2.1. Current Situation
2.2. Industry Analysis
2.2.1. Porter Five Forces
2.2.1.1. Intensity of Competition
2.2.1.2. Threat of New Entrant
2.2.1.3. Intensity of Substitutes
2.2.1.4. Bargaining Power of Suppliers
2.2.1.5. Bagaining Power of buyers
2.2.2. PEstle analysis
2.2.2.1. Political Environment
2.2.2.2. Economical Environment
2.2.2.3. Sociological Environment
2.2.2.4. Technological Environment
2.2.2.5. Legislative Environment
2.2.2.6. Environmental Environment
2.3. Competitor Analysis
2.4. Customer Analysis
2.5. Marketing Strategy
2.5.1. Business Strategy
2.5.2. Segmentation
2.5.3. Targeting
2.5.4. Positioning
2.6. Marketing Mix Strategy
2.6.1. Product Strategy
2.6.2. Pricing Strategy
2.6.3. Promotion Strategy
2.6.4. Placement (Distribution) Strategy
2.7. Product Life cycle
2.7.1. Introduction Stage
2.7.2. Growth Stage
2.7.3. Maturity Stage
2.7.4. Decline Stage

Chapter-3: Case Study
3.1. Case Study on DG Corporation
3.1.1. Vision
3.1.2. Bbjectives
3.1.3. SWOT Analysis
3.1.3.1. Strengths
3.1.3.2. Weaknesses
3.1.3.3. Opportunities
3.1.3.4. Threats
3.1.4. Competitive Advantage
3.1.5. Marketing Strategy
3.1.5.1. Business Strategy
3.1.5.2. Segmentation
3.1.5.3. Targeting
3.1.5.4. Positioning
3.1.6. Marketing Mix Strategy
3.1.6.1. Product Strategy
3.1.6.2. Pricing Strategy
3.1.6.3. Promotion Strategy
3.1.6.4. Placement (Distribution) Strategy
3.1.7. Stages of Growth
3.1.7.1. Introduction Stage
3.1.7.2. Growth Stage
3.1.7.3. Maturity Stage
3.1.8. Implementation & Control
3.1.8.1. Implementation
3.1.8.2. Control

Chapter-4: Discussion & Conclusion
4.1. Discussion
4.2. Conclusion
4.3. Recommendations

Chapter-5: References

Excerpt out of 33 pages

Details

Title
Marketing Research & Innovative Product Launch in Indian Sanitation Industry
College
University of Bedfordshire
Course
MASTER OF BUSINESS ADMINISTRATION
Grade
B
Author
Year
2014
Pages
33
Catalog Number
V280854
ISBN (eBook)
9783656748854
ISBN (Book)
9783656748007
File size
517 KB
Language
English
Keywords
marketing, research, innovative, product, launch, indian, sanitation, industry
Quote paper
Junaid Javaid (Author), 2014, Marketing Research & Innovative Product Launch in Indian Sanitation Industry, Munich, GRIN Verlag, https://www.grin.com/document/280854

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