Marketing Research & Innovative Product Launch in Indian Sanitation Industry

TABLE OF CONTENTS

Chapter-1: Aims & Objectives with Background Context
1.1. Background Context
1.2. Aims & Objectives
1.3. Motivation
1.4. Method

Chapter-2: Literature Review
2.1. Current Situation
2.2. Industry Analysis
2.2.1. Porter Five Forces
2.2.1.1. Intensity of Competition
2.2.1.2. Threat of New Entrant
2.2.1.3. Intensity of Substitutes
2.2.1.4. Bargaining Power of Suppliers
2.2.1.5. Bagaining Power of buyers
2.2.2. PEstle analysis
2.2.2.1. Political Environment
2.2.2.2. Economical Environment
2.2.2.3. Sociological Environment
2.2.2.4. Technological Environment
2.2.2.5. Legislative Environment
2.2.2.6. Environmental Environment
2.3. Competitor Analysis
2.4. Customer Analysis
2.5. Marketing Strategy
2.5.1. Business Strategy
2.5.2. Segmentation
2.5.3. Targeting
2.5.4. Positioning
2.6. Marketing Mix Strategy
2.6.1. Product Strategy
2.6.2. Pricing Strategy
2.6.3. Promotion Strategy
2.6.4. Placement (Distribution) Strategy
2.7. Product Life cycle
2.7.1. Introduction Stage
2.7.2. Growth Stage
2.7.3. Maturity Stage
2.7.4. Decline Stage

Chapter-3: Case Study
3.1. Case Study on DG Corporation
3.1.1. Vision
3.1.2. Bbjectives
3.1.3. SWOT Analysis
3.1.3.1. Strengths
3.1.3.2. Weaknesses
3.1.3.3. Opportunities
3.1.3.4. Threats
3.1.4. Competitive Advantage
3.1.5. Marketing Strategy
3.1.5.1. Business Strategy
3.1.5.2. Segmentation
3.1.5.3. Targeting
3.1.5.4. Positioning
3.1.6. Marketing Mix Strategy
3.1.6.1. Product Strategy
3.1.6.2. Pricing Strategy
3.1.6.3. Promotion Strategy
3.1.6.4. Placement (Distribution) Strategy
3.1.7. Stages of Growth
3.1.7.1. Introduction Stage
3.1.7.2. Growth Stage
3.1.7.3. Maturity Stage
3.1.8. Implementation & Control
3.1.8.1. Implementation
3.1.8.2. Control

Chapter-4: Discussion & Conclusion
4.1. Discussion
4.2. Conclusion
4.3. Recommendations

Chapter-5: References