This book aimed at answering the question in which way the perception of the brain influences the communication that is prevailing within human interaction. Further to that, does communication result in conflict or conflict resolution? What is the problem represented to be? What presuppositions underlie the conceptions concerning the communication process? What effects are produced by such representations? How are subjects constituted within the communication?
Table of Contents
1. Introduction
1.1. Defining the Problem:
1.2. The Research Questions
2. Supporting Bibliography
2.1. Conceptualizing the Entity
2.2. Forms of Human Communication
2.2.1. Communication Process
2.2.1.1. Message Content
2.2.1.2. Message Is Conveyance
2.2.1.3. The Audience
2.2.2. Persuasion
2.3. Communication and Persuasion
2.3.1. Effects of Persuasion
2.3.2. Creating and Changing Perceptions and the Associated Tools
2.3.3. Listening Skills
2.3.4. Memory and Retention of Information
2.4. Persuasion and Audience
2.4.1. Liking
2.5. The Sender Expertise, Credibility and Authority
2.5.1. Three C's of Credibility
2.6. Brain
2.6.1. Cognitive Activity
3. Application Suggestions
3.1. Measuring Effectiveness of Communication
3.2. Tips for Effective Persuasion
Research Objectives and Themes
This book explores the complex relationship between human perception, brain function, and their collective influence on communication patterns within professional and interpersonal interactions. The central research question examines how an individual's perception of the mind dictates the effectiveness of communication, specifically addressing whether these processes lead to conflict or resolution, and how subjects are constituted through these interactions.
- The influence of cognitive processes and perception on communication effectiveness.
- Mechanisms of persuasion, including credibility, authority, and message content.
- The role of memory and cognitive schemas in processing information and forming attitudes.
- Strategic communication and practical applications for enhancing persuasive outcomes.
Excerpt from the Book
2.2.1. Communication Process
When two people communicate they attempt to change the way of thinking, feeling, knowledge or behavior (Argyris, 1977). Communication is interactive where the sender and the receiver are interdependent due to the fact that we depend on the other for a response or the interaction is scattered, through a channel and with the interference of noise and is intentional and conveys meaning in order to bring about change (DeVito, 1986).
Sometimes, there is pointless communication intended only to fill silence, weakening from the message to be communicated. The effective communicators should persist much focused on the communicated idea by making sure that their words and actions communicate without any distractions of their message. People communicate through symbols which can take the form of a language, sound, behavior, letter, image that has the meaning of something else and sometimes leads to misunderstanding which requires a correction of the sent message.
The perceptions of the sender are the source of information to be communicated towards the receiver, while the perceptions of the receiver outline the result of the communication. The memory and perception are selective about the acceptable and the information remembered in temporary or long-term memory, so perceptions are not directly correlated to specific events or objects, but are created by the individual system of perception.
Summary of Chapters
1. Introduction: Outlines the necessity of competitive advantage and introduces the central inquiry into how perception shapes human interaction and communication patterns.
2. Supporting Bibliography: Defines the foundational concepts of organizational theory, human communication, persuasion, memory, and cognitive brain activity that underpin the research.
3. Application Suggestions: Provides practical frameworks for measuring communication effectiveness and offers actionable strategies for achieving successful persuasion.
Keywords
Communication, Perception, Brain, Persuasion, Credibility, Cognition, Memory, Organizational Theory, Feedback, Influence, Attitudes, Schema, Message Content, Audience Analysis, Rhetoric.
Frequently Asked Questions
What is the primary focus of this work?
The book investigates how human perception and brain function influence the communication prevailing within entities and interpersonal interactions.
What are the core thematic areas explored?
Key areas include the communication process, the psychology of persuasion, sender credibility, the role of memory and schemas, and how these factors influence decision-making.
What is the central research question?
The main question is: In which way does perception influence the communication that is prevailing in an entity?
Which scientific methods are employed?
The research relies on an extensive synthesis of organizational theory, sociological disciplines, and cognitive psychology to define and analyze communication dynamics.
What topics are covered in the main body of the text?
The main body covers the conceptualization of entities, communication patterns, the elements of persuasion (ethos, logos, pathos), memory processes, and cognitive activities affecting communication.
Which keywords best characterize the study?
Primary keywords include Communication, Perception, Brain, Persuasion, and Credibility.
How does the author define the "sleeper effect" in communication?
It is described as a phenomenon where the impact of a message increases over time even if the sender is not initially perceived as credible, because the source is forgotten while the message content remains.
What distinguishes rational appeal from emotional appeal in persuasion?
Rational appeal works best for analytical, educated receivers, whereas emotional appeals, such as fear or anger, act as strong motivators for others, depending on the context.
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- Professor Dimitrios Kamsaris (Autor:in), 2003, The Brain-Net of Communication, München, GRIN Verlag, https://www.grin.com/document/280897
