The post-80's Chinese generation is radically different from the previous one, making it particularly interesting and important to study. Indeed, China being a major superpower, it is essential to understand the wishes and behaviors of this new generation, the one which is the future of the country. This generation has been largely influenced by its rapidly changing environment, which has led to many evolutions in the personality traits of the people.
Tocqueville’s famous quote: "Each generation is a new society coming to life", dating back from the 19th century applies perfectly to this new generation which has undergone an incredible evolution and has created a major generational gap with their parents. This gap is even said to be equal to the gap between first and third generations in Western societies.
Table of Contents
- Who are the "Little emperors"?
- The influence of a changing environment
- Economical and political factors
- Social factors
- Resources: technology and higher education
- Personal characteristics
Objectives and Key Themes
This research focuses on the post-80's generation in China for two reasons: firstly, because they are radically different from previous generations meaning the factors influencing their entrepreneurial incline have changed; secondly, because they represent the future of the Chinese society, they will be the next ones to build their own companies, thus it is important to understand who they really are and what drives them.
- The characteristics and experiences of the "post-80's" generation in China, including their differences from prior generations.
- The impact of economic and political changes on this generation, specifically the reform era and China's opening up to the world.
- The influence of social factors, including the rise of a middle class and consumerism, on the "post-80's" generation.
- The role of technology and higher education in shaping this generation's opportunities and perspectives.
- The relationship between the "post-80's" generation and traditional Confucian values.
Chapter Summaries
The first chapter, "Who are the 'Little Emperors'?", defines the "post-80's" generation in China as those born between 1980 and 1989 during the one-child policy. It highlights their significance as the future of Chinese society, emphasizing the generational gap between them and their parents.
Chapter two, "The influence of a changing environment," explores the impact of economic and political factors on this generation. The reform era and China's economic growth have created a landscape of opportunities and consumerism, shaping the "post-80's" generation's outlook and lifestyle. The chapter also discusses the influence of the one-child policy on family structures and the rise of a middle class.
Chapter three, "Personal characteristics," delves into the unique qualities of the "post-80's" generation, comparing them to previous generations. The chapter examines how their experiences in a rapidly changing environment have shaped their values, aspirations, and perspectives.
Keywords
This research focuses on the "post-80's" generation in China, exploring their unique characteristics in relation to previous generations, the impact of economic and political changes, social factors, and the role of technology and higher education. It examines themes of entrepreneurship, consumerism, the one-child policy, generational gap, and Confucian values.
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- Oriana Rotta (Autor:in), 2014, Overview of the post-80's Chinese generation. The Influence of a Changing Environment, München, GRIN Verlag, https://www.grin.com/document/281681
