Tongji University

25  Publications

• 
  An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

  Catalog Number

  190185

  Author:

  Fanny-Gabriela Kozicki (Author)

  Subject:

  Communications - Public Relations, Advertising, Marketing, Social Media

  Category:

  Master's Thesis, 2012

  Price:

  US$ 31.99

• 
  Aspects of Digital Advertising

  Litterature Review

  Catalog Number

  279990

  Author:

  Diane Botta (Author)

  Subject:

  Communications - Public Relations, Advertising, Marketing, Social Media

  Category:

  Abstract, 2014

  Price:

  US$ 3.99

• 
  Basic Antecedents of Life Expectancy at Birth. Linear Regression Modelling

  Catalog Number

  311417

  Author:

  Patrick Glasen (Author)

  Subject:

  Economy - Health Economics

  Category:

  Research Paper (postgraduate), 2015

  Price:

  US$ 16.99

• 
  Confucianism and the Chinese Business Culture

  Catalog Number

  274349

  Author:

  Wanja Giessen (Author)

  Subject:

  Business economics - Business Management, Corporate Governance

  Category:

  Essay, 2013

  Price:

  US$ 16.99

• 
  Corporate governance and financial performance of Chinese Reverse Mergers

  Catalog Number

  280181

  Author:

  Thomas Kwan (Author)

  Subject:

  Business economics - Business Management, Corporate Governance

  Category:

  Master's Thesis, 2014

  Price:

  free

• 
  Effects of the co-branding strategy in the luxury industry on Chinese consumers

  Catalog Number

  274775

  Author:

  Lucy Cheramy (Author)

  Subject:

  Business economics - Offline Marketing and Online Marketing

  Category:

  Master's Thesis, 2014

  Price:

  free

• 
  Entrepreneurial cognitive factors and new product innovation in 37 countries. The moderating effects of Hofstede’s cultural dimensions

  Catalog Number

  306836

  Author:

  Charlène Mao (Author)

  Subject:

  Business economics - Company formation, Business Plans

  Category:

  Master's Thesis, 2015

  Price:

  free

• 
  Expatriation. A critical review of the literature on expatriates

  Catalog Number

  335011

  Author:

  Audrey Noumazalayi Ilounga (Author)

  Subject:

  Politics - International Politics - Topic: Globalization, Political Economics

  Category:

  Essay, 2016

  Price:

  US$ 14.99

• 
  Fuel cells for automotive application

  Catalog Number

  144305

  Author:

  Gerald Oettle (Author)

  Subject:

  Engineering - Industrial Engineering and Management

  Category:

  Essay, 2010

  Price:

  free

• 
  How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?

  Catalog Number

  231771

  Author:

  Isabelle Idrac (Author)

  Subject:

  Communications - Public Relations, Advertising, Marketing, Social Media

  Category:

  Master's Thesis, 2013

  Price:

  US$ 39.99