The purpose of this paper is to give the reader an understanding of two very contrary cultures, Germany’s and Thailand’s, in order to help preventing cultural misunderstandings when working together. At first, an explanation of the word “culture” will be given, although, so far, there has not yet been one exact definition all scientists approve of. After giving some general information about the two countries, a comparison will be drawn between Germany and Thailand based on two individual theories of so-called “Cultural Dimensions” put forward by the scientists Edward T. Hall and Fons Trompenaars.
Additionally, the reader will find a brief elaboration of suggestions on how the two cultures may approach one another to lay potential differences aside. Thus, the aim of this paper is pointing out possibilities to enable business to develop further and that the people from these two countries will find it easier to cooperate in the future.
Table of Content
1. Introduction
2. General Definition of Culture
3. Facts about Germany and Thailand
4. Cultural Comparison between Germany and Thailand
4.1 Comparison based on the four Cultural Dimensions of Edward T. Hall
4.1.1 Space (Proxemics)
4.1.2 Context
4.1.3 Time
4.1.4 Speed of Information
4.2. Cultural Comparison based on the seven Cultural Dimensions of Fons Trompenaars
4.3.1 Universalism vs. Particularism
4.3.2 Individualism vs. Communitarism (Collectivism)
4.3.3 Neutral vs. Affective
4.3.4 Specific vs. Diffuse
4.3.5 Ascription vs. Achievement
4.3.6 Sequential vs. Synchronic Time
4.3.7 Internal vs. External Orientation (Nature)
5. Tips and Advice for Businessmen
6. Conclusion
List of Literature
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